VfB Stuttgart announced Friday they have named bet365 as official team partner for the 2025-26 Bundesliga season, which continues Saturday as they host Borussia Mönchengladbach (9:30 a.m. ET, ESPN+) in their home opener.
Key Takeaways
- VfB Stuttgart names bet365 official team partner for 2025-26 Bundesliga season.
- bet365 was announced as an official global partner of the UEFA Champions League last August.
- The sportsbook introduced a new bet feature in March all across European markets.
bet365 will have a presence at Stuttgart's home stadium - MHP Arena - on every Bundesliga matchday, across in-game LED boards as well as stadium branding and social media.
"We are delighted to welcome bet365, one of the world's leading online sports betting brands, as an official team partner of VfB Stuttgart," said Rouven Kasper, chief marketing and sales officer at VfB Stuttgart in a team statement.
bet365 Becomes Official Team Partner of VfB
— VfB Stuttgart_int (@VfB_int) August 29, 2025
VfB Stuttgart is thrilled to announce bet365 as Official Team Partner for the 2025/26 Bundesliga season.
📰 https://t.co/AzU75XAv7Z#VfB | @bet365 pic.twitter.com/8c4P0Ynsgp
"Bet365 has also been prominently featured in top-level European football for a long time. With bet365, VfB Stuttgart gains a partner that is actively committed to player protection and fully committed to promoting responsible gambling. This was a prerequisite for us entering into this partnership."
“We are excited to partner with VfB Stuttgart, a club with a rich history and a very passionate fan base. We look forward to supporting the Reds in this Bundesliga season and cannot wait to experience the atmosphere within the MHP Arena," said Alex Sefton, bet365 global chief marketing officer.
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Last August, bet365 was announced as an official global partner of the UEFA Champions League, becoming the first sports betting brand to sponsor the world’s most prestigious club football competition.
New feature launched in March
In March, bet365 launched "Sub On Play On," a new addition to its soccer promotions portfolio that rolled out across several European jurisdictions.
The feature guarantees that bets placed on a specific player will remain valid even if the player is replaced in a game. The bet then automatically transfers to the incoming substitute, and bettors still have an opportunity to win, depending on how the substitute performs.
