The sky’s the limit for the number of operators in Alberta’s soon-to-launch iGaming market, and companies are taking the province up on that offer.
- Alberta’s regulated iGaming market will launch on July 13, and there are now 43 online sportsbook and casino apps and sites registered to participate.
- Alberta hopes to shift gambling from non-provincially-regulated sites, which currently account for about 70% of online gaming activity, into a regulated market with local oversight and player protections.
- Major brands such as bet365, FanDuel, and DraftKings could launch or relaunch in the province when the market opens.
As of Friday, there are now 43 operators of online sports betting and internet casino gambling apps and sites registered with the Alberta Gaming, Liquor and Cannabis Commission (AGLC), the regulator of iGaming in the Western Canadian province.
Registration is a process similar to licensing in other jurisdictions.
Alberta sports betting and iCasino operators must also sign a contract with another government entity, the Alberta iGaming Corp. (AiGC), before they can launch in the province’s regulated market on July 13.
Another interesting addition to the list of registered Alberta iGaming operators: the streaming service DAZN's DAZN Bet.
— Geoff Zochodne (@GeoffZochodne) June 1, 2026
DAZN also has an Ontario iGaming license but has yet to launch in the province. So TBD on an Alberta launch as well, even with the market opening on July 13. pic.twitter.com/f9PZxtqlGn
There are some repeat registrants on the AGLC’s list, such as a company behind both Betway and Spin Casino. Nevertheless, the list of registered iGaming operators continues to grow ahead of Alberta’s July 13 launch date for its regulated online gambling market.
When that market goes live, it will bring the number of provincially authorized iGaming operators in Alberta from one, the AGLC’s Play Alberta platform, to as many as are willing to participate. The province has not put a limit on the number of potential operators.
And as the expanding list of registrants suggests, there could be a lot. The brands already registered with the AGLC include:
- BET99
- Caesars
- Bally's
- BetMGM
- BetVictor
- Betway
- DraftKings
- DAZNBET
- Sports Interaction
- FanDuel
- bet365
- PointsBet
- theScore Bet
Those and more could launch (or relaunch) in Alberta on July 13. Some are currently operating in the province’s “grey” iGaming market, without any official provincial say-so, but the Alberta government aims to channel that activity into a market it can oversee and tax.
Indeed, the majority of online gambling in Alberta happens right now with so-called “grey” operators. That’s despite Play Alberta being the only entity that has any provincial blessing to take bets.
“Right now, roughly 70% of online gaming in the province happens on unregulated sites,” the AiGC says. “Our main goal is to transition players to a secure, locally governed market equipped with responsible gaming tools.”
Same as it ever was
So the shift toward provincial oversight could happen quite quickly, starting on July 13, when that small army of private-sector operators launches in Alberta’s regulated iGaming market. Alberta will be the second province in Canada to open such a market, after Ontario did so in 2022. There are now more than 40 operators and 75 provincially regulated iGaming sites in Ontario.
The AiGC says its goals include a 70% “channelization rate” after the first year of the market, meaning it wants 70% of online gambling to take place with provincially authorized sites by July 13, 2027.
“The reality is simple: Albertans are already gambling online,” said Dale Nally, Alberta’s iGaming minister, during a conference last month. “The question was never whether online gambling existed. The question was whether it would happen in a regulated environment with strong standards, clear oversight, and meaningful player protections.”
