Meet Ben Pringle, Our Casino Content Manager
Ben Pringle
Casino Content Manager
9+ Years ExperienceBen Pringle is an online casino expert specializing in the North American iGaming industry. As a Casino Content Manager for Covers, he oversees a team producing extensive online casino reviews, detailed bonus code walkthroughs, and educational sweepstakes casino betting guides to help new and experienced players get the edge when gambling online. Despite being a UK native, Ben is an authority on the legalization of online casinos in the U.S. as well as the ongoing expansion of regulated markets in Canada. The Loughborough University graduate prioritizes user experience when assessing operators and is a respected source of accurate, insightful knowledge on legal and grey market real money online casinos, as well as sweepstakes casinos and social casino sites.
What makes Ben an expert?
Experience
Ben cut his teeth as an NCTJ-accredited sports journalist, spending five years at UK national newspaper Express Sport. His work was also featured by a number of high-profile outlets like the Radio Times and Eurosport, prior to a move into motorsport PR.
A stint at Paddy Power News combined his love of sport and a burgeoning interest in online betting before he dived into iGaming full-time in 2021. The blackjack enthusiast has not looked back since, playing a key role in Covers' casino content team as the brand expands its reach beyond the confines of sports betting.
Covers.com
- Casino Content Manager
- July 2025 – Present
- Best Real Money Online Casinos
- Publication
- FanDuel Casino Promo Code
- Publication
- Casino Content Editor
- June 2023 – July 2025
- Stake.us Casino Review
- Publication
Express Sport
- Digital Sports Journalist
- January 2016 – August 2020
- How Coutinho is proving Barcelona wrong – and Liverpool right – with Bayern Munich form
- Publication
- Lessons F1 can learn from the BTCC, and why Lewis Hamilton and co are missing out
- Publication
Education
Ben holds a B.Sc. (Hons) in Sociology from Loughborough University, and a gold-standard post-graduate Multimedia Sports Journalism Diploma from News Associates. The NCTJ-accredited qualification demanded 100wpm shorthand, and included modules on media law, court reporting, and public affairs.
News Associates, Manchester
- Multimedia Sports Journalism Diploma
- September 2014 - July 2015
Loughborough University, Loughborough
- Bachelor of Science (Honours), Sociology
- September 2010 - June 2013
5+ years in iGaming
Ben has been working in the iGaming and sports betting industry for more than five years, prioritising online casino player experience and delivering accurate, engaging content that targets user intent.
Multiple jurisdictions
Ben has a detailed understanding of international and regional online casino markets. He is an expert on U.S. state legislation (both regulated and unregulated) and is comfortable working with operators in global jurisdictions.
Diverse experience
Ben has a background in digital sports journalism but now specialises in online gambling, with a strong foundation in real money online casinos supplemented by an extensive knowledge of sweepstakes casinos and social casinos.
Passion for content
Ben is a writer at heart, with a decade of experience producing engaging content for readers. He puts players at the center of the conversation, and always looks to educate as well as entertain.
How does Ben stay up to date?
Ben keeps close tabs on industry developments with the help of Covers' in-house journalists like Geoff Zochodne and Ryan Butler. Vixio is also an excellent source of updates regarding market trends and regulatory shifts.
Industry News
Covers has a team of dedicated journalists tracking and breaking industry news across online casino and sports betting. Accurate, balanced, and relevant content in real time puts Covers at the forefront of developments in the iGaming sector.
Vixio
Vixio is an award-winning platform designed to provide legislation and compliance guidance to operators and affiliates in diverse online casino markets. It is an invaluable resource when looking to stay on top of regulation changes in such a fast-paced industry.
Q&A with Ben Pringle
What got you into writing about online casino sites?
I played sport at every possible opportunity growing up, so jumped at the chance to write about football, Formula One, and everything in-between as a career. My enjoyment of sports betting was a natural next step, and from there it's just a small pivot into the world of online casinos. I love the excitement of spinning slots, but also appreciate the skill involved in being a good blackjack live dealer player. Strategy and technique can play a big role in iGaming, even if it's just bankroll management, and I relish the challenge of beating the house.
What do you look for in a casino?
Clear terms and conditions are important to me, while user-centric features are also high on my list of priorities. Some casinos may look flashy but fail to deliver a solid player experience, while others are deliberately confusing or vague. Online casinos should be fun, and your head shouldn't be spinning trying to figure out the wagering requirements.
Do you play sweepstakes casinos?
Yes I play sweepstakes casinos, and I love them. They have many of the same games which are available at real money online casinos, and you still get the same rush after a big win — even if it's GC or SC rather than cold hard cash. They're often at the forefront of launching new games, and the sign-up process is so simple. Check out our sweepstakes reviews and promo code guides to learn more.
What is your best advice for online casino players?
Always check the online gambling wagering requirements! A big bonus amount isn't always better, so work out how much you will need to wager for any winnings before signing up.
Check out our sweepstakes casinos hub to get clued up on this fast-emerging iGaming phenomenon. We've got everything you need to know about new sites, game launches, and legislation updates — plus trending titles and expert analysis aimed at giving you the edge.
Ben's areas of expertise
Ben's expertise is in content creation, and presenting complicated topics in a clear, concise manner. This could be reporting the latest U.S. state casino legislation update, reviewing the launch of a new crypto-only casino, or explaining the expansion of a region-specific three-part welcome bonus. It's all about putting the player first, and giving you what you need to know.
Player-centric content
Ben creates online casino promo code content explaining exactly what a player needs to do in order to maximise their chances of winning. Cutting through online gambling jargon and giving readers valuable, actionable information is a driving motivation — regardless of region, vertical, or bonus type.
Industry knowledge
Keeping track of U.S. legislation updates, Canada compliance developments, and grey-market nuances is all part of the job for Ben. State betting guides, province pages, and country hubs have all been written with the aim of helping players feel comfortable playing at safe and legal casinos in their region.
Sweepstakes casinos
Ben has been at the forefront of Covers' expansion into the sweepstakes casino vertical. Sweepstakes is a fast-paced industry with continually evolving restrictions and new sites launching daily, so Ben's knowledge of the unregulated landscape in the U.S. is a real asset.
Ben's memories
🚀 Big Win
On the roulette wheel at Pier Nine Casino in Brighton, UK. The stag weekend sure was a success after the whole group went all in on black — and it came in!
😭 Bad Beat?
Gerri Colombe failing to win the Brown Advisory Novices' Chase at the 2023 Cheltenham Festival, beaten a short head by The Real Whacker. Ruined all my parlays for the week.
Ben has also been featured in:
- The Radio Times
- How to watch and live stream Chelsea v Everton
- Publication
- The Liverpool Echo
Ben's Articles
It's not just Ben doing the research
Ryan Butler
Senior News Analyst
Ryan is a Senior Editor at Covers reporting on gaming industry legislative, regulatory, corporate, and financial news. He has reported on gaming since the Supreme Court struck down the federal sports wagering ban in 2018. Based in Tampa, Ryan graduated from the University of Florida with a major in Journalism and a minor in Sport Management. Before reporting on gaming, Ryan was a sports and political journalist in Florida and Virginia. He covered Vice Presidential nominee Tim Kaine and the rest of the Virginia Congressional delegation during the 2016 election cycle. He also worked as Sports Editor of the Chiefland (Fla.) Citizen and Digital Editor for the Sarasota (Fla.) Observer.
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Christian Holmes
Casino Editor
Christian Holmes is a Casino Content Editor at Covers, specializing in Canadian online casinos, sweepstakes platforms, and promotional offers. Based in Fergus, Ontario, Christian combines editorial precision with a player-first mindset to produce trustworthy reviews, bonus breakdowns, and up-to-date coverage of the online casino industry.
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Colin MacKenzie
Senior Casino Editor
Colin MacKenzie is a seasoned casino content editor at Covers, with more than a decade of experience writing in the online gambling space. He brings firsthand knowledge and a player-first perspective to every piece, from honest reviews of North America's top iGaming operators to bonus code guides. Colin is channeling his focus on the sweepstakes and social casino space, where he tests platforms, verifies promotions, and breaks down the fine print so players know exactly what to expect. The Maritimes-based editor's insights help readers navigate offers confidently and responsibly. When he's not deciphering bonus terms and playthrough requirements, Colins either soaking up the sea breeze or turning fairways into sand traps.
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