The U.S. sports betting landscape has a new sportsbook operator planning to enter the market in multiple jurisdictions, with a high-profile name just added to the enterprise. In a Wednesday news release, Vigtory announced it intends to launch this fall, with CEO Sam Rattner noting the addition of former MGM Resorts executive Scott Butera as co-CEO.
“I am incredibly excited to be joining Vigtory,” Butera said. “While U.S. sports betting and interactive gaming is off to a tremendous start, there are countless opportunities in underserved sectors. Sam and I share a common vision to create a state-of-the-art customer experience, bringing unique sports betting products and a level of sophistication to a market that’s ripe for disruption.”
Previously, Butera – a 30-year veteran of the gaming industry – was president of interactive gaming at MGM Resorts, where he was responsible for the development and operations of sports betting and gaming across online and traditional platforms. He played a vital role in the launch of BetMGM, a product of Roar Digital, MGM’s joint venture with GVC Holdings. Butera also oversaw MGM Resorts’ professional sports partnerships and its digital media strategy.
Those facets of Butera’s experience are expected to come into play immediately, as Vigtory is currently finalizing deals with professional sports leagues and media outlets. The Chicago-based startup company stated a goal of utilizing technology to create cutting-edge products across pricing, live-streaming, and data and analytics.
Rattner founded Vigtory with a vision to create the most innovative, consumer-first sportsbook in the U.S. market, specifically as it relates to product, pricing and customer experience. Vigtory plans to cater to the American bettor.
“My blueprint for building Vigtory has always been to arm the company with specific knowledge, domain expertise and thought leadership,” Ratner said. “For 30 years, Scott has helped successfully build and scale some of the most prominent companies in sports and gambling across the United States. I couldn’t be more excited for Scott to be on board.”