Online casino game developer RubyPlay has partnered with hospitality and casino company Caesars Entertainment to distribute its games in Ontario, as part of its North America expansion strategy.
Key Takeaways
- RubyPlay has partnered with Caesars Entertainment to distribute games in Ontatio.
- A variety of RubyPlay titles will be on offer, including JMania Lucky Pyggs.
- Ontario Liberals introduced a bill to ban online sports betting ads across TV, social media, and sponsorships.
Under the deal, a variety of RubyPlay titles, including JMania Lucky Pyggs, Mad Hit Mr Coin, and Diamond Explosion 7s SE, will be available to Ontario online casino players on Caesars Entertainment’s online platforms in the province: Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.
The agreement also includes plans to add content from Koala Games, RubyPlay’s in-house studio, which will become available later in the year. RubyPlay has operated as an online casino content provider in Ontario since 2025.
Enjoying Covers content? Add us as a preferred source on your Google account“We’re committed to partnering with brands that bring high-quality, differentiated content to our players. RubyPlay provides exactly that with its steady pipeline of tailored, high-performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital.
Ontario Liberals introduce online gambling ad bill
While more casino content is being made available to players on platforms licensed by the province’s regulator, a group of Ontario Liberal Party lawmakers have introduced a bill that would ban most forms of online gambling advertising in the province.
Bill 107, presented by MPP Lee Fairclough, proposes amendments to the Gaming Control Act of 1992 to ban online gambling operators from promoting their services within the province.
If passed, the bill would apply to nearly 50 licensed online sportsbooks and casino operators in Ontario and would impose fines of up to $1 million and potential revocation of operating licenses for those who breached the law.
The proposed restrictions would cover multiple advertising channels, including broadcast media, social media, and sponsorship agreements, although some exceptions are included, such as certain advertisements originating outside Ontario.
The bill passed its first reading and has been scheduled for a second reading. It is backed by three additional Liberal MPPs: John Fraser, Stephen Blais, and Ted Hsu. It comes at a time when federal lawmakers are considering their own ban on gambling advertising.
Ontario launched its regulated online gambling market in April 2022 under the Progressive Conservative government led by Premier Doug Ford. The province remains the only jurisdiction in Canada with a privatized online gambling market, although Alberta is set to launch its own gambling market in the next few months and other provinces may follow.
