Proxy War Flares Between PENN Entertainment and HG Vora

PENN Entertainment and activist investor HG Vora Capital Management are in a proxy fight, which spilled over just weeks before the casino operator's June 17 annual meeting.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
May 15, 2025 • 16:45 ET • 4 min read
Photo By - Imagn Images.

PENN Entertainment and activist investor HG Vora Capital Management are fighting a proxy war, which spilled over just weeks before the casino operator's June 17 annual meeting.

The subject is corporate governance, capital allocation, and strategic direction, and both parties sent forcefully-worded letters to shareholders over two days.

Key takeaways

  • HG Vora launched a proxy fight, criticizing PENN’s leadership for poor strategy and governance failures.
  • PENN rejected HG Vora’s proposals, calling them short-sighted and harmful to shareholders' long-term value.
  • Shareholders will decide on board nominees during the contentious annual meeting scheduled for June 17.

HG Vora, which owns about 4.8% of PENN's outstanding stock, launched its effort on May 13, accusing PENN's management of presiding over chronic underperformance and engaging in what the investor called "value-destructive deal-making." The investment firm aimed at CEO Jay Snowden and board chairman David Handler for taking PENN from a regional casino company to a media and technology conglomerate, a strategy it contends hasn't yielded shareholder returns.

HG Vora's investor letter condemned a series of blockbuster transactions, including buys of Score Media and Gaming, Barstool Sports, and a license agreement with ESPN, as wasting over $4.3 billion of shareholder money. The investor noted PENN's market capitalization declined by around $11 billion since early 2021.

In addition, its online platform ESPN BET, which other PENN investors criticized, has only around 2% market share in the U.S., considerably short of management's stated goal of being ranked among the best U.S. sportsbooks.

The firm also criticized PENN's corporate governance policies as an effort to disenfranchise shareholders by seeking to invalidate HG Vora's notice of nomination and restrict available board seats to be elected. The activist group put forward three independent directors, Carlos Ruisanchez, Johnny Hartnett, and William Clifford.

PENN sticks to its agenda 

PENN previously stated it would only support two of the nominees—Hartnett and Ruisanchez—and not Clifford, a former CFO HG Vora attributes with delivering strong financial performance during his tenure.

HG Vora also filed suit to make all three of its nominees eligible for shareholder approval on the ballot. The company asserts the election provides an opportunity to implement "meaningful change" at PENN and communicate a message about ineffective management and entrenchment by the current board.

In a no-holds-barred counterstatement issued today, PENN defended its strategic plan and vehemently lambasted HG Vora's motives. The company branded the investor campaign a "blunderbuss" approach motivated by short-term gains over long-term value creation.

As PENN explains, HG Vora continuously proposed actions that would have disrupted the company, including promoting a 50% leveraged share repurchase and suspending various retail casino development projects in Illinois, Ohio, and Nevada.

PENN also faulted the activist firm for ignoring gaming regulatory compliance complexity, alleging HG Vora disregarded state authority directives during the campaign. The company accused the investor's aggressive maneuvers, including efforts to prompt a complete strategic review of PENN's operations and interactive segment, as out of place given its lack of regulatory stance. 

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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