Resorts World Las Vegas recruited Tom McMahon as its senior vice president of slot operations and marketing.
Key takeaways
- Resorts World Las Vegas appointed Tom McMahon as senior vice president of slot operations and marketing.
- McMahon brings 17 years of working directly with casino brands like Vegas Sands Corp. and Wynn Resorts.
- The new executive claimed he wanted to be “disruptive” in his new role at Resorts World.
McMahon previously worked for Wynn Resorts, Bellagio, and Venetian/Palazzo. Before joining Resorts World Las Vegas, his most recent role was over five years as senior vice president of marketing & advertising at Sycuan Casino Resort in San Diego County, California.
“Tom’s deep expertise in luxury casino operations and marketing makes him a powerful addition to our team. We look forward to the leadership he will provide in this essential function at Resorts World Las Vegas,” commented Resorts World Las Vegas President and Chief Financial Officer Carlos Castro.
McMahon highlights Genting Rewards ahead of joining company
McMahon will oversee slot operations, marketing, and the Genting Rewards program.
Ahead of joining Resorts World Las Vegas, McMahon gave an interview with the Las Vegas Review-Journal, where he highlighted features and programs at Resorts World Las Vegas he was excited to promote.
“Genting Rewards is a strong loyalty program, and we’re leaning into it this summer. For the Fourth of July weekend, we’re giving away a Maserati, an F1 experience and even a trip to our sister property in Bimini,” he said.
The Genting Rewards program isn’t the only benefit for Resorts World Las Vegas players. The company also waived all resort fees for the summer, adding to its free parking, making the resort the first on the Strip to abandon such fees.
Resorts World continues to shuffle priorities amid New York casino bid
Adding an executive to its land-based operations in Las Vegas seems in line with Resorts World’s strategy in recent times. Resorts World Bet, the New York online sportsbook the company managed, left the market earlier in the year as part of a shift in focus.
That was backed up further last week as Resorts World was one of eight companies to submit its application for a license to build a downstate casino in New York. The proposal included planning for a 5.6 million square-foot casino resort in Queens.
Resorts World claims the project will create 5,000 union jobs and construct a 500,000 square-foot gaming space, which could house 6,000 slots and 800 table games.
