Just days until the first full weekend of college football, online sportsbooks across North America are offering numerous offers and promotions to current and new customers.
One operator decided to take it a step further. On Tuesday, BetMGM unveiled a refreshed brand prior to the upcoming NFL season.
Key Takeaways
- BetMGM has rolled out a refreshed brand identity with its new campaign, "Make It Legendary."
- Emmy and Golden Globe-winning actor Jon Hamm is the face of the campaign.
- The campaign featuring Hamm will premiere during college football games on Aug. 30
Led by Chicago-based independent ad agency Highdive, the new "Make it Legendary" campaign features the company's newest brand ambassador: EMMY Award and Golden Globe Award-winning actor Jon Hamm.
"This isn't just a campaign -- it's a reimagining of what BetMGM stands for. We're at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA," said Casey Hurbis, Chief Marketing Officer, BetMGM, in a press release. "Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward. With Jon Hamm's talent and universal appeal, he's a natural fit to represent the refined essence of our brand."
The first of six new spots will premiere Saturday, Aug. 30, during college football games, with additional spots rolling out across TV, social, digital, out-of-home, and BetMGM properties nationwide.
"We didn't just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today's players, not at them," said Mark Gross, co-founder and co-chief creative officer at Highdive.
Two-time Directors Guild of America Director of the Year Noam Murro directed all of the spots.
"BetMGM is all about style, and the 'Make it Legendary' campaign captures that energy. It's witty, cinematic, and shows that betting with BetMGM is an unmatched experience," Hamm said.
