DraftKings customers could be freeing up some room on their mobile phones beginning this month.
Key Takeaways
- DraftKings plans to integrate all of its products on one platform in time for March Madness.
- Users will have a single account and wallet for the sportsbook.
The online sports betting, iGaming, and prediction market operator announced plans on Monday to launch a “Super” app that will bring all of the company’s products under one platform. The new “DraftKings Sports & Casino” app will integrate the sportsbook, online casino, lottery, and predictions into “one seamless” experience, the company said.
Based on each jurisdiction’s regulations, users will have a single account and wallet for all products, and the first phase of integration is expected to take place in time for March Madness. The platform will undergo upgrades throughout 2026.
So the DraftKings "Super App" may have different plumbing in California (where sports betting is not yet legal) compared to New York (where online sports betting is legal and DK is licensed), but the UX will be basically identical. Difference is "predictions" in CA and OSB in NY. pic.twitter.com/Xxo6ZbFhyq
— Geoff Zochodne (@GeoffZochodne) March 2, 2026
Enjoying Covers content? Add us as a preferred source on your Google account“The Super App will leverage DraftKings’ experience and infrastructure operating the No. 1-rated sportsbook to offer a unified sports experience, available nationwide,” DraftKings stated in a release.
Improving efficiency
The online operator said the new app will help cross-sell products, increase customer engagement, and optimize economic units. DraftKings said the Sports & Casino product will also strengthen the “powerful lifetime flywheel, which is increasingly efficient” through product, technology, marketing, and trust.
DraftKings, which began as a fantasy sports product in 2012, is now the second leading market-share gaming operator in the U.S. Following PASPA being overturned in 2018, DraftKings launched a sportsbook, which is now operating mobile and/or retail sports betting in 29 U.S. states, Washington, D.C., Ontario, and recently Puerto Rico.
The company offers its online casino product in four states and Ontario, and its DFS product is in 44 jurisdictions. DraftKings entered a new space when it launched Predictions in December 2025, competing with Kalshi, Polymarket, FanDuel Predicts, and others.
Financial growth plans
The latest announcement is part of an expanded growth strategy that the company says will generate $55 billion to $80 billion in revenue by 2030. DraftKings generated $1.99 billion in revenue during the fourth quarter of 2025, a 43% year-over-year increase. Revenue for 2025 surpassed $6 billion, a 27% year-over-year spike.
DraftKings’ stock price, however, has dipped 50% over the last six months.
DraftKings is also increasing the use of AI on its products to aid efficiency and operating leverage. The company cut jobs and underwent a restructuring last week.
“Our core business is strong as we enter 2026,” DraftKings CEO Jason Robins said last week.
