DraftKings will offer sports betting and/or trading access across all 50 states in a unified app in a move that will expand its sports footprint and accelerate national prediction market growth.
- DraftKings plans to launch a unified “Super App” offering sports betting or prediction market trading access in all 50 states, adjusting features based on local licensing.
- The company aims to vertically integrate pricing, trading, and market-making capabilities to compete aggressively in sports event contracts, including high-margin parlay-style combos.
- DraftKings projects billions in future prediction market revenue despite ongoing legal battles and regulatory uncertainty across multiple states.
The company’s “Super App,” announced Monday, will integrate multiple DraftKings verticals into one platform. The pending DraftKings Sports & Casino app will combine the current standalone DraftKings Predictions app with the sportsbook, with the offerings adjusting depending on the user’s physical location.
Bettors in the 20 states where DraftKings sportsbook has not been licensed will have fewer betting options due to inherent limitations within prediction market sports event contracts. But presentation materials at Monday’s investor day showed the new app will feature standard U.S. betting lines on point spread, totals, and moneyline bets regardless of jurisdiction.
This means DraftKings customers in all 50 states could have access to what many users will consider a legal sportsbook. This, effectively, would end the state-by-state patchwork of sports betting regulations that have defined the nation’s regulated sportsbook industry in the nearly eight years since the Supreme Court struck down the federal wagering ban.
DraftKings Sports plans
DraftKings executives reaffirmed Monday they intend to be a top competitor in the prediction market space like it has been for sports betting.
The platform’s vertical integration will incorporate the company’s in-house proprietary pricing and trading, DraftKings officials wrote in its presentation released in conjunction with Monday’s investor day. Executives said the company’s knowledge of sports customers, built over a decade beginning with its daily fantasy sports offering and continuing through legal sports betting, will be supplemented by a national marketing campaign that will be more streamlined with the combined sportsbook and prediction market.
Part of that integration comes from building DraftKings’ existing prediction market platform strengthened by CME Group and Crypto.com. This will expand to in-house market-making and a designated contract market in conjunction with its own futures commission merchant capabilities.
So the DraftKings "Super App" may have different plumbing in California (where sports betting is not yet legal) compared to New York (where online sports betting is legal and DK is licensed), but the UX will be basically identical. Difference is "predictions" in CA and OSB in NY. pic.twitter.com/Xxo6ZbFhyq
— Geoff Zochodne (@GeoffZochodne) March 2, 2026
Crucially, DraftKings believes this will help the company generate on-demand, parlay-style combo trades for its prediction market.
Parlay bets have significantly higher profit margins than traditional straight bets. The ability to offer hundreds of parlays and single-game parlays has helped DraftKings and rival FanDuel emerge as the nation’s two most profitable sportsbooks.
The “winner” of the growing prediction market battle will need to do the same with combos.
For both sportsbooks, pressure has increased in recent months as a growing number of companies outside the gambling space have launched prediction market sites or announced plans to do so. Though neither company has reported significant financial hits from competitors’ sports event contracts, both companies have seen their respective stock prices drop by more than 50% in the past 12 months, largely driven by investor worries related to prediction markets.
Larger prediction market ramifications
The markets themselves are also a major economic prize.
DraftKings projects billions in annual revenue from prediction markets, with the vast majority coming from sports event contracts. The company expects its total addressable market for its combined sports platform could reach as much as $36 billion by 2030, potentially more than doubling its $17-billion mark from 2025. DraftKings further projected that sports event contracts, driven by per-trade fees, could generate a 10%-to-30% higher adjusted gross margin than its sportsbook.
The company will likely spend hundreds of millions of dollars on its sports event contract operations in the coming years.
This comes as prediction markets are facing legal battles in more than a dozen states, and their long-term viability remains uncertain before what seems like an increasingly likely determination by the Supreme Court. For DraftKings, the broader gaming industry, and a growing number of prediction market operators, the investments for such an aggressive expansion justify the risk.
