Derek Jeter has officially joined as the latest brand ambassador at BetMGM. The signing enhances the sports betting and iGaming operator's roster of big-name athlete partnerships.
Key Takeaways
- Derek Jeter has joined BetMGM as an ambassador, headlining campaigns and launching a branded casino slot
- The MLB legend adds star power alongside Wayne Gretzky, Barry Sanders, and other BetMGM athlete partners
- BetMGM projects $2.6 billion revenue in 2025, raising its EBITDA outlook amid strong iGaming growth
The legendary former New York Yankees shortstop will star in BetMGM's newest national marketing campaign, "Legendary Plays," and will likely appear at VIP fan events.
BetMGM Casino will also debut a Jeter-themed online slot game, making him the first pro baseball player to have his own branded online casino game.
The five-time World Series winner becomes the latest addition to the list of BetMGM sports ambassadors, which also includes NFL Hall of Famer Barry Sanders, former USMNT and Manchester United goalkeeper Tim Howard, and NHL icon Wayne Gretzky. NHL players like Connor McDavid have appeared in responsible gaming commercials for the sportsbook operator.
“BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space. They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company’s continued growth,” said Jeter, a member of the Baseball Hall of Fame since 2020
BetMGM ups FY 2025 guidance due to strong revenue run
While BetMGM adds to its suite of ambassadors, the company has also shown a strong start to 2025. BetMGM has updated its financial guidance for FY 2025 after continuing momentum from a strong first quarter and good trading through mid-June.
The update is made with a mandatory regulatory disclosure from Entain plc, BetMGM's joint owner. Both iGaming and online sports betting have shown robust growth in net revenue for the second quarter, mirroring ongoing gains in total handle, the company said.
The newest estimates place BetMGM's anticipated FY 2025 net revenue at a minimum of $2.6 billion, from the prior prediction of $2.4 to $2.5 billion. The firm also raised its EBITDA outlook to at least $100 million, a significant upgrade from previous predictions that had only called for a positive EBITDA without providing a number.
The firm reiterated its prediction that the Online Sports segment will be contribution-positive in 2025, underpinned by consistent performance from iGaming. Executives noted the momentum as a validation of the shifting strategic paradigm at BetMGM and reaffirmed the platform's long-term trajectory to a $500 million EBITDA target in the coming years.
A comprehensive performance update is scheduled for July 29, when BetMGM will present its financials for the first half of the year and provide further guidance.
