SRO America announced that Crown Coins Casino will be the title sponsor for the upcoming GT World Challenge America race weekend at Road America in Plymouth, Wisconsin, from Aug. 15 to 17.
Key Takeaways
- Interactive gaming company partners with motorsports.
- Crown Coins Casino to also launch latest digital game, Crown Coins GT World.
The event – Crown Coins Casino GT World at Road America – will feature more than 100 race cars across six competitive series. It's highlighted by two 90-minute GT3 races with full-service pit stops, driver changes, and exotic cars from brands like Acura, Aston Martin, Audi, BMW, Ferrari, Lamborghini, McLaren, Mercedes-AMG, and Porsche.
“We’re thrilled to partner with Crown Coins Casino for this exciting new chapter,” said Greg Gill, president and CEO of SRO America. “Their commitment to creating interactive fan-first experiences aligns perfectly with our mission to deliver world-class motorsport entertainment. We are always seeking new ways to determine how we can better connect with our audience, and this is an exceptional avenue to be exploring together.”
Coinciding with the three days of racing, Crown Coins Casino will also launch and activate its latest digital game – Crown Coins GT World – at the National Park of Speed and will include exclusive giveaways, interactive games, limited-edition swag, and on-site appearances from dozens of popular digital influencers.
The partnership will extend to the Indianapolis Motor Speedway and include Crown Coins Casino presence at the Indianapolis 8 Hour from Oct. 16 to 19.
"Crown Coins Casino was built for moments like this – where fans, games, and adrenaline collide,” said Ben Joffer, CEO of Crown Coins Casino. “Our partnership with SRO America celebrates that edge where digital excitement meets real-world racing. With Crown Coins GT World launching trackside, we’re not just letting fans play – we’re inviting them to be part of the action.”
Launched in 2023, Crown Coins Casino is a social sweepstakes casino by Manchester, New Hampshire-based Sunflower Limited and operates legally in more than 40 states and Canada and offers a signup bonus.
The platform uses Crown Coins (CC) for free-to-play entertainment and Sweeps Coins (SC) for promotional play, which can be redeemed for real cash prizes or gift cards after meeting a 1x playthrough requirement. No real money deposits or withdrawals are involved.
