Betr is joining its peers in the prediction market space.
Key Takeaways
- Betr plans to offer event contracts on sports, politics, and culture through the Polymarket partnership.
- The company, cofounded by Jake Paul, is adding to its already growing list of products.
- Betr faces stiff competition as prediction markets explode in the U.S.
The fantasy sports, social sportsbook, and casino operator cofounded by boxer and social influencer Jake Paul announced a multi-year partnership with trading exchange giant Polymarket on Wednesday, which will allow Betr to launch prediction markets on its app in 2026.
Betr plans to offer its 1 million paying users event contracts across sports, politics, culture, and more.
Enjoying Covers content? Add us as a preferred source on your Google account“Since starting Betr, we have built our business entirely around serving the modern sports fan at scale,” Betr cofounder and CEO Joey Levy said in a press release. “Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app, integrating a category projected to reach $1 trillion in annual volume into the same seamless experience as Picks, Sportsbook, Casino, and Arcade.
“There is no better partner than Polymarket to power this expansion, given their category leadership and deep connectivity across the sports ecosystem.”
Adding to menu
Founded in 2022, Betr offers a real-money super app that includes its products. Betr Picks is a daily fantasy sports platform that launched in 2023 and is available in 34 states.
Betr previously operated a traditional sportsbook in multiple jurisdictions, including Massachusetts and Virginia, but shifted its focus in 2025 to social sports betting, which is now available in 32 states. Betr Arcade is a skills game product that operates in 38 states.
Levy, who also founded Simplebet, and Paul have taken a social media focus with Betr, and the company runs its own media production to create original content, which Polymarket hopes to capitalize on.
“Prediction markets are becoming a foundational tool for understanding the future, and scale is what brings them into the mainstream,” Shayne Coplan, founder and CEO of Polymarket, said in a statement. “Betr has built one of the most engaged sports audiences in the country, and their ability to engage millions of users makes them the ideal partner to bring prediction markets to a massive new audience. This partnership allows us to scale our infrastructure and continue bringing the power of prediction markets into the daily experience of sports fans across the country."
Facing competition
Betr is entering a crowded and competitive industry as prediction markets have rapidly grown over the last year.
Betr’s DFS competitors, like Underdog and PrizePicks, have also gotten into the space through partnerships, offering sports contracts with their contests.
FanDuel, DraftKings, and Fanatics, three regulated sports betting operators, launched prediction market sites in late 2025. Kalshi, the trading exchange that legally opened the door for contract trading in 2024, is one of the top platforms in the U.S.
Betr partner Polymarket left the U.S. in 2022 because of regulatory concerns, but the popular global platform returned to the country in late 2025 after the company acquired clearinghouse and derivatives exchange QCEX, which is regulated federally by the Commodity Futures Trading Commission.
