Caesars Launches Latest Proprietary Online Casino Game

The casino giant announced "Signature American Roulette" is live in New Jersey. This latest release highlights the success of Caesars' online casino, which helped boost Caesars Digital’s revenues by more than 24% in Q2 2025.

Amy Calistri - Contributor at Covers.com
Amy Calistri • News Editor
Aug 8, 2025 • 15:49 ET • 4 min read
Photo By - Caesars.

Caesars Entertainment announced the release of its third in-house developed online casino game Thursday. "Signature American Roulette" is already live in New Jersey.

Key Takeaways

  • "Signature American Roulette" is the third in-house game launched by Caesars in as many months.
  • Caesars is offering a sign-up bonus featuring a 100% deposit match up to $2,500 and 2,500 rewards points.
  • The success of Caesars' online casino helped boost Caesars Digital’s revenues by more than 24% in Q2 2025.

Developed by Empire Creative, "Signature American Roulette" follows the release of two other Signature titles: "Caesars Palace Multihand Blackjack Surrender" and "Signature Blackjack Surrender," which are both available in New Jersey, Michigan, and Ontario.

“Our in-house content team’s latest addition to the 'Signature' series of table games is a standout for our online casino players,” said Matthew Sunderland, senior vice president and chief iGaming officer at Caesars Digital. “Bringing 'Signature American Roulette' to our iGaming platforms performs perfectly complements our suite of Caesars branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to the players’ mobile devices.”

New Jersey players age 21 and older can play "Signature American Roulette" on the Caesars Palace Online Casino, Horseshoe Online Casino, or Caesars Sportsbook and Casino apps. And for new players, Caesars Palace Online Casino is offering a special sign-up bonus of a 100% deposit match up to $2,500 and 2,500 reward credits.

Along with its proprietary games, Caesars iGaming also offers a portfolio of casino favorites. In June, through its partnership with Light & Wonder, Caesars launched "Ultimate Fire Link Cash Falls by the Bay," an entertaining blend of "Ultimate Fire Link" and "Cash Falls."

Caesars Digital, the company’s fastest-growing division, concluded its best quarter in June, delivering $80 million in adjusted EBITDA. Revenues grew more than 24% in the quarter compared to the same period last year.

Caesars' new in-house games were highlighted during the company’s latest earnings conference call. “The games have all been well received by our customers,” said Eric Hession, president of Caesar Sports and Online Gaming. “As we head into the back half of 2025, I’m becoming more and more optimistic as I see how customers are reacting to the improvements we have made in our application.”

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Amy Calistri - Covers.com
News Editor

Amy Calistri got her high school letter in golf and hasn't golfed since. She has a collegiate letter in wrestling, but never wrestled. She was arguably the worst catcher in IBM's coed softball league. But she is a hardcore sports fan, having spent her formative years yelling from Boston Garden's second balcony and Fenway's cheap seats. Amy loves when she can combine her love of sports with her business acumen. She has covered the sports and gambling industries for more than 20 years, writing for outlets including Bluff Magazine, PokerNews, and OnlineGambling.com. Amy co-hosted the popular radio show Keep Flopping Aces and co-wrote Mike “The Mouth” Matusow’s memoir, Check-Raising the Devil. Amy is also published in the areas of economics, investing, and statistics.

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