With summer starting and the calendar turning to June on Sunday, Caesars Entertainment launched an exclusive online casino game available in four iGaming jurisdictions: Ontario, Michigan, New Jersey, and Pennsylvania.
Key takeaways
- Caesars Entertainment expanded its partnership with Light & Wonder.
- The company debuted a new online casino game in four jurisdictions: New Jersey, Michigan, Pennsylvania, and Ontario.
- The new offering combines two slot brands into one.
In partnership with Las Vegas-based Light & Wonder, Ultimate Fire Link Cash Falls by the Bay blends two slots into one (Ultimate Fire Link, Cash Falls) and is now live for online casino players across three of Caesars' iGaming platforms: Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
“Ultimate Fire Link has a well-earned reputation as one of the most iconic game families across casino floors,” said Matthew Sunderland, senior vice president and chief iGaming officer at Caesars Digital in a news release. “This exclusive online launch in four jurisdictions not only brings a first-to-market experience to our online casino players but continues to bring the excitement of our world-class brick-and-mortar casinos to our online gaming platforms.”
Several new promos
Caesars is also running several promotions surrounding the launch (except Ontario) highlighted by cash bonuses and a chance to win a BMW X3 in New Jersey.
Earlier this month, Light & Wonder reported its first quarter results. The company's gaming revenue increased to $495 million, a 4% rise compared to the prior year period. This was highlighted by 9% growth in table products and 5% growth in both gaming systems and operations.
