Bettors Backing Chiefs Again in Super Bowl Winner Market

Brad Senkiw - Contributor at Covers.com
Brad Senkiw • News Editor 16+ years betting experience
Updated: Oct 6, 2026 , 02:43 PM ET • 4 min read

Kansas City’s share of the Super Bowl futures handle has climbed from 5.2% to 6.8% since the start of the season.

Photo By - Reuters Connect. Kansas City Chiefs running back Kenneth Walker III (9) runs for a twenty-two touchdown against Las Vegas Raiders safety Treydan Stukes (31) during the fourth quarter at Allegiant Stadium. David Brytus-Imagn Images

Bettors are back on the Kansas City Chiefs bandwagon.

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Key Takeaways
  • Kansas City has received the highest percentage of Super Bowl handle over the last week.
  • The addition of running back Kenneth Walker III has helped make Kansas City popular again.
  • The Rams and Bills, the ticket and handle leaders, respectively, face off Monday night.

For years, the Patrick Mahomes-led AFC West power was a popular futures market pick to win the Super Bowl, but heading into the 2026 season, four NFL teams had a higher ticket percentage at BetMGM, while five had a higher percentage of the handle.

The Los Angeles Rams were the favorites, leading the league in both bets and handle coming out of the preseason. The Bills then attracted significant betting interest after their hot start.

Heading into Week 5, however, the team that’s reached the Super Bowl in five of the last seven seasons is taking action again at BetMGM, thanks in part to a significant offseason move. 

“The Chiefs adding (running back) Kenneth Walker looks like the best free-agent signing of the season,” BetMGM senior trading manager Christian Cipollini said. “Walker has been a huge part of Kansas City's offense and has propelled the team to a 4-0 start. 

“Since the start of Week 4, 22% of money (most) is on the Chiefs to win the Super Bowl.”

Kansas City has grown from 5.3% of the tickets and 5.2% of the handle at the start of the season to 6.4% and 6.8%, respectively, in the Super Bowl winner market. 

The Chiefs’ odds have moved to +1,000 heading into Week 5, and only three teams (Bills, Rams, and Broncos) have received more tickets despite five squads having shorter odds to win it all.

What’s not to like?

Kansas City is off this week, but it’s not hard to see why the Chiefs have gained popularity again. Walker has been sensational, leading the NFL in rushing with 537 yards and also scoring six total touchdowns in wins over the Broncos, Colts, Dolphins, and Raiders. 

Mahomes has bounced back from last year’s late-season knee injury, ranking inside the top 10 in passing yards and throwing nine touchdowns to two interceptions, and 37-year-old tight end Travis Kelce is also producing solid numbers. 

The Chiefs are also leading a division that features the 3-1 Raiders, 2-2 Broncos, and 0-4 Chargers.   

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Super Bowl market leaders

The Rams are still the favorites to win the Super Bowl, with of +650 heading into a Week 5 Monday night showdown with the Bills (+700). Buffalo has an edge in tickets (9.4% to L.A.’s 8.6%), but the Rams have taken a slightly higher percentage of money (11.7% to 11.5%).

The Broncos (+2,200) are still ahead of the Chiefs in terms of bets and handle. The Bengals have also received a slightly higher percentage of the handle than Kansas City, while the 49ers are the only other team with at least 6% of the money. San Francisco’s Super Bowl odds have shortened for the fourth consecutive week, moving from +1,700 at the start of the season to +850.

The Eagles saw a significant shift, as their second consecutive loss moved their odds from +1,800 to +2,500. The 0-4 Texans went from +4,000 to +6,600. 

The Raiders (+6,600), Steelers (+12,500), and Cardinals (+75,000) remain BetMGM’s biggest liabilities in the Super Bowl winner market. Pittsburgh’s odds, however, grew nearly twice as long from Week 4.

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Brad Senkiw - Covers
News Editor

Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina’s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.

Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.

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