A pair of Atlanta staples are teaming up as official partners in a landmark first.
Key Takeaways
- PrizePicks announced its first NBA team partnership with the Atlanta Hawks.
- The deal includes branding at State Farm Arena, broadcast integration, and new fan experiences.
- The partnership expands PrizePicks' growing sports portfolio that also includes the Atlanta Braves and the NBA at large.
Daily fantasy sports operator PrizePicks announced a new partnership with the Atlanta Hawks, marking the first NBA team partnership for the prominent sports entertainment brand.
The partnership further cements PrizePicks' presence in Atlanta's sports scene, with the company headquartered in the Peach State’s capital city. PrizePicks additionally has long maintained a partnership with MLB’s Atlanta Braves dating back to 2020.
ATL runs deep in our DNA ‼️🍑 Excited to partner with our hometown team @ATLHawks https://t.co/IuCD5VcKNY
— PrizePicks (@PrizePicks) June 29, 2026
"PrizePicks was born in Atlanta and basketball has always been part of our soul, so we couldn’t be more excited that our first NBA franchise partnership is with our hometown team,” said Joey Molko, PrizePicks' senior vice president of partnerships. “The Hawks share our obsession with bringing fans closer to the game, and we can’t wait to join them in making every game more fun to watch and to celebrate basketball culture in THE A."
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Major integration on game days
The move will see PrizePicks partner not only with the club but with its home, State Farm Arena, with PrizePicks branding set to feature across the club’s game-day experience both in-person and on broadcasts.
“We are thrilled to be the first NBA franchise to partner with PrizePicks,” said Andrew Saltzman, president of business enterprise for the Hawks and State Farm Arena. “As two organizations with deep roots in Atlanta, we look forward to building something truly special together and creating new opportunities to deliver unique and engaging experiences to our fans."
The integration will also see the utilization of “certain groups of Atlanta Hawks players throughout the local market to appeal to the growing fan community on PrizePicks.”
The deal also introduces the PrizePicks Party Deck within State Farm Arena, where fans will be able to “enjoy elevated Hawks game-day experiences,” as well as other events hosted in-arena. PrizePicks will also serve as a presenting sponsor across multiple Hawks initiatives including Hawks AF (And Friends) and the club’s internally produced podcast series.
“Earlier this year, PrizePicks was named an Official Daily Fantasy Sports Partner of the National Basketball Association,” the company noted. “Together, these partnerships reinforce the company’s commitment to professional sports and its continued focus on delivering innovative, fan-first experiences.”
