Covers Linesmen
Joined: Feb, 2003
Posts: 58464
Posted:
#3
A quick evaluation usually does the trick for me-
link
Declining sales year over year, but NO decline in cost of sales, that means they are losing the battle..sales go down but costs stay flat?
Look at their break-even point..its about 20% higher sales wise, that means unless they bump sales 20% or lower costs they will keep leaking money.
I am not a big fan of RFM personally, never have been.
A quick evaluation usually does the trick for me-
link
Declining sales year over year, but NO decline in cost of sales, that means they are losing the battle..sales go down but costs stay flat?
Look at their break-even point..its about 20% higher sales wise, that means unless they bump sales 20% or lower costs they will keep leaking money.
I am not a big fan of RFM personally, never have been.