Sportsbooks nowadays

I'm sorry to hear you weren't satisfied with your experience here at .... We would hate to see you go but respect your decision to play where you choose.

Play where you choose, books that reward loyalty won't exist much longer. Books just aren't competing for players anymore.

Imagine McDonald's for example telling their customers this, "We hate to see you go, but respect your decision to chose Burger King and never dine with us again"

What business responds like this? When did sports betting stop running like a business?