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Sam Farley

Sam Farley - Contributor at Covers.com

Sam Farley

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Betting Analyst Years of Experience Icon9+ years experience
Betting Analyst
Years of Experience Icon9+ years experience Covers Email Icon Twitter Icon

Sam is based in the United Kingdom, where he grew up living and breathing soccer, before discovering - and playing - a different kind of football at the University of Bristol. He’s worked in the media covering soccer and the NFL for the better part of a decade, and has been a regular on the Matchbook NFL Podcast. His work has also appeared in a wide range of publications including The Telegraph, The Independent, VICE, and MSN.

The search for great betting value is a daily one, and Sam always hunts out big prices with a particular focus on player props. Sam’s best advice for bettors is to track their bets on a spreadsheet, that way you can keep an eye on your P&L but also the types of bets and sports that you are most successful in. He also recommends using a variety of different sportsbooks, with bet365, Betfair and Paddy Power amongst his favorites.

Favorites
Team: Plymouth Argyle
Sport to bet on: NFL
Sports movie: Happy Gilmore
Sports snack: Buffalo wings
Covers feature: Line movement tracker
I saw an article on Alex Smith’s recovery and his ambition to play again, so I bet on Alex Smith to win Comeback Player of the Year. In my mind I was certain he’d win it even if he just made the field once for a kneel down at the end of a game. In the end he played a few games and performed well. It was super cool to win the bet (I had tickets from 33/1 to 16/1) and also to watch him make an amazing comeback.
Best Betting Memory Icon Best Betting Memory
I feel like I haven’t had any truly gut-wrenching bad beats. I’m normally most annoyed with my losing bets when I’ve just followed my heart and not done any research. Generally when the reasoning behind my bets is solid (because I’ve used tools like those on Covers), even if they lose, I don’t get too salty.
Best Betting Memory Icon Worst Beat

Borussia Dortmund vs Monterrey Predictions, Picks & Odds for Tuesday's FIFA Club World Cup Round of 16 Match

Jun 29, 2025 • 12:10 PM ET

Find out why our FIFA Club World Cup betting picks think Jobe Bellingham and Dortmund will be frustrated throughout their matchup with Monterrey on Tuesday night.

Man City vs Al Hilal Predictions, Picks & Odds for Monday's FIFA Club World Cup Round of 16 Match

Jun 29, 2025 • 7:00 AM ET

Farley's prediction: Erling Haaland & Co. are short-priced favorites to win their latest World Club matchup, and they should do so with ease.

Real Madrid vs Salzburg Predictions, Picks & Odds for Tonight's FIFA Club World Cup Match

Jun 26, 2025 • 5:57 PM ET

Farley's prediction: Salzburg youngster peppers Courtois with shots.

Chelsea vs Benfica Predictions, Picks & Odds for Saturday's FIFA Club World Cup Round of 16 Match

Jun 26, 2025 • 10:30 AM ET

Benfica's resume at the Club World Cup looks far less impressive than Chelsea's once you scratch beyond the surface, as our soccer betting picks explain. Bet on the Blues at plus-money on Saturday.

Bayern Munich vs Benfica Predictions, Picks & Best Bets for Today's FIFA Club World Cup Match

Jun 24, 2025 • 1:05 PM ET

Farley's prediction: Kane leads Bayern to another three points.

Man City vs Al Ain Predictions, Picks & Odds for Tonight's FIFA Club World Cup Match

Jun 22, 2025 • 7:00 PM ET

Farley's prediction: Man City runs away with things thanks to Erling Haaland.

Bayern Munich vs Boca Juniors Predictions, Picks & Best Bets for Friday's FIFA Club World Cup Match

Jun 20, 2025 • 3:01 PM ET

Farley's prediction: Boca Juniors hits one past Bayern.

Real Madrid vs Al Hilal Predictions, Picks & Odds for Today's FIFA Club World Cup Match

Jun 18, 2025 • 9:23 AM ET

Farley's prediction: Mbappe bags a brace in lop-sided Madrid win.

PSG vs Atletico Madrid Predictions, Picks & Best Bets for Today's FIFA Club World Cup Match

Jun 15, 2025 • 12:07 PM ET

Farley's prediction: PSG will take down Atletico Madrid and claim all three points.

Portugal vs Spain Predictions, Picks & Best Bets for Sunday's UEFA Nations League Final

Jun 6, 2025 • 10:37 AM ET

In what should be an exciting football match, our expert UEFA Nations League expects Spain to come out on top this Sunday.

Germany vs Portugal Predictions, Picks & Odds for Wednesday's UEFA Nations League Match

Jun 2, 2025 • 3:12 PM ET

Cristiano Ronaldo's storied career is winding down, but he isn't shy about firing away on goal, as our expert UEFA Nations League predictions explain.

PSG vs Inter Milan Player Props for Today's Champions League Final

May 31, 2025 • 11:56 AM ET

Our soccer betting picks expect PSG to drive possession in the Champions League Final, which means ample scoring opportunities for Khvicha Kvaratskhelia & Co.

Real Betis vs Chelsea Predictions, Picks & Odds for Wednesday's UEFA Conference League Final Match

May 27, 2025 • 11:00 AM ET

Real Betis and Chelsea meet in Wednesday's Conference League Final. With both teams leaky at the back, Sam Farley expects both teams to find the back of the net in Poland.

Man United vs Aston Villa Predictions, Picks & Odds for Sunday's Premier League Match

May 24, 2025 • 11:00 AM ET

Aston Villa needs a win in order to possibly secure a spot in next year's Champions League tournament. Given the recent run of form for both teams, Sam Farley trusts the visitors' motivation will be enough to collect all three points.

Brighton vs Liverpool Predictions, Picks & Odds for Monday's Premier League Match

May 17, 2025 • 2:54 PM ET

With neither club having anything to play for, our expert EPL predictions expect both defenses to loosen up, which will allow for plenty of goals.

Manchester City vs Crystal Palace Predictions, Picks & Odds for Saturday's FA Cup Final Matchup

May 16, 2025 • 11:00 AM ET

Farley's prediction: Experience and form pay off for Man City.

Chelsea vs Man United Predictions, Picks & Odds for Friday's Premier League Match

May 15, 2025 • 3:00 PM ET

Farley's best bet: Both teams find the scoresheet at Stamford Bridge.

Liverpool vs Arsenal Predictions, Picks & Odds for Sunday’s Premier League Match

May 10, 2025 • 11:30 AM ET

Bukayo Saka consistently terrorizes opposing left-backs, and he's set to make Andy Robertson pay the price at Anfield.

PSG vs Arsenal Predictions, Picks & Best Bets for Today's Champions League Match

May 7, 2025 • 1:26 PM ET

The Champions League semifinals come to a close in Paris, and our PSG vs Arsneal predictions expect both teams to find the back of the net in a high-scoring clash.

Crystal Palace vs Nottingham Forest Predictions, Picks & Best Bets for Today's Premier League Match

May 5, 2025 • 12:00 PM ET

Nottingham Forest's season is going nowhere fast, and our EPL picks expect Crystal Palace to take advantage of their poor form on Monday.

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