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Sam Farley

Sam Farley - Betting Analyst at Covers.com

Sam Farley

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Betting Analyst Years of Experience Icon9+ years experience
Betting Analyst
Years of Experience Icon9+ years experience Covers Email Icon Twitter Icon

Sam is based in the United Kingdom, where he grew up living and breathing soccer, before discovering - and playing - a different kind of football at the University of Bristol. He’s worked in the media covering soccer and the NFL for the better part of a decade, and has been a regular on the Matchbook NFL Podcast. His work has also appeared in a wide range of publications including The Telegraph, The Independent, VICE, and MSN.

The search for great betting value is a daily one, and Sam always hunts out big prices with a particular focus on player props. Sam’s best advice for bettors is to track their bets on a spreadsheet, that way you can keep an eye on your P&L but also the types of bets and sports that you are most successful in. He also recommends using a variety of different sportsbooks, with bet365, Betfair and Paddy Power amongst his favorites.

Favorites
Team: Plymouth Argyle
Sport to bet on: NFL
Sports movie: Happy Gilmore
Sports snack: Buffalo wings
Covers feature: Line movement tracker
I saw an article on Alex Smith’s recovery and his ambition to play again, so I bet on Alex Smith to win Comeback Player of the Year. In my mind I was certain he’d win it even if he just made the field once for a kneel down at the end of a game. In the end he played a few games and performed well. It was super cool to win the bet (I had tickets from 33/1 to 16/1) and also to watch him make an amazing comeback.
Best Betting Memory Icon Best Betting Memory
I feel like I haven’t had any truly gut-wrenching bad beats. I’m normally most annoyed with my losing bets when I’ve just followed my heart and not done any research. Generally when the reasoning behind my bets is solid (because I’ve used tools like those on Covers), even if they lose, I don’t get too salty.
Best Betting Memory Icon Worst Beat

Nottingham Forest vs Brentford Predictions, Picks & Odds for Thursday’s Premier League Match

Apr 29, 2025 • 1:29 PM ET

Nottingham Forest are closing in on a European spot next season, but as Sam Farley explains, poor form could be their downfall. Find out why he believes points will be shared on Thursday vs. Brentford.

Arsenal vs PSG Predictions, Picks & Best Bets for Today's Champions League Match

Apr 29, 2025 • 12:23 PM ET

Farley's prediction: Arsenal and Bukayo Saka apply pressure, particularly through set pieces, which ultimately overwhelms PSG in a Gunners victory.

Liverpool vs Tottenham Predictions, Picks & Odds for Sunday’s Premier League Match

Apr 26, 2025 • 9:00 AM ET

With a chance to win the Premier League title on the line, Sam Farley believes Liverpool will come out hot and lead from start to finish. Find out more as he breaks down Liverpool vs. Tottenham on Sunday.

Crystal Palace vs Aston Villa Predictions, Picks & Odds for Saturday’s FA Cup Match

Apr 24, 2025 • 1:02 PM ET

Our Crystal Palace vs. Aston Villa predictions expect a tight and cagey affair at Wembley Stadium.

Arsenal vs Crystal Palace Predictions, Picks & Best Bet for Today's Premier League Match

Apr 23, 2025 • 12:27 PM ET

Farley's pick: Expect both Arsenal and Crystal Palace to find the back of the net today.

Tottenham vs Nottingham Forest Predictions, Picks & Odds for Today's Premier League Match

Apr 21, 2025 • 8:35 AM ET

Both EPL sides are in desperate need of a win, and our expert EPL predictions expect both clubs to score in Monday's fixture.

Aston Villa vs Newcastle Predictions, Picks & Odds for Saturday’s Premier League Match

Apr 18, 2025 • 8:45 AM ET

Our soccer betting picks are calling for fireworks in an Aston Villa-Newcastle tilt that could go a long way toward determining Champions League spots for 2026.

Inter Milan vs Bayern Munich Predictions, Picks & Odds for Today's Champions League Match

Apr 16, 2025 • 8:36 AM ET

Our Inter Milan vs. Bayern Munich predictions expect the goalscoring stars to shine in Wednesday's second leg.

Aston Villa vs PSG Predictions, Picks & Odds for Today's Champions League Match

Apr 15, 2025 • 10:26 AM ET

Our soccer betting picks will not pass up the opportunity to bet on PSG at plus-money vs. an overmatched Aston Villa side.

Newcastle vs Man United Predictions, Picks & Odds for Sunday’s Premier League Match

Apr 11, 2025 • 9:31 AM ET

Newcastle has been hot, and that spells trouble for Manchester United in their EPL showdown.

Arsenal vs Brentford Predictions, Picks & Odds for Saturday’s Premier League Match

Apr 11, 2025 • 9:00 AM ET

Ethan Nwaneri should be the beneficiary of a lineup rotation with Arsenal looking ahead to a UCL rematch with Real Madrid, and that has Sam Farley's soccer betting picks looking at Nwaneri's prop markets vs. Brentford this Saturday.

PSG vs Aston Villa Predictions, Picks & Odds for Today's Champions League Match

Apr 9, 2025 • 8:19 AM ET

Tip of the cap to Aston Villa for reaching the Champions League quarterfinals, but as Sam Farley explains, this step up in class is tough. Find out how we are fading the Premier League side for Wednesday's fixture.

Bayern Munich vs Inter Milan Predictions, Picks & Odds for Today's Champions League Match

Apr 8, 2025 • 7:41 AM ET

Even with Jamal Musiala sidelined, Harry Kane won't scuffle against Inter in this Champions League match. Expect the Englishman to once again register a goal.

Man United vs Manchester City Predictions, Picks & Odds for Sunday’s Premier League Match

Apr 4, 2025 • 9:25 AM ET

Omar Marmoush has displayed exceptional finishing skills this season, and our expert EPL predictions expect Marmoush to find the back of the net.

Chelsea vs Tottenham Predictions, Picks & Best Bets for Today's Premier League Match

Apr 3, 2025 • 12:08 PM ET

With plenty of attacking fire power on display and a pair of leaky defenses, Sam Farley is backing a high-scoring Chelsea win. Find out why below!

Liverpool vs Everton Predictions, Picks & Odds for Today's Premier League Match

Apr 2, 2025 • 8:08 AM ET

The Premier League returns to action with a Merseyside Derby and as Sam Farley explains, goals will be few and far between in this fixture.

Nottingham Forest vs Manchester United Predictions, Picks & Odds for Today's Premier League Match

Apr 1, 2025 • 8:20 AM ET

With Manchester United coming in with rested legs, expect them to pick up a victory over a tired Nottingham side.

Bournemouth vs Man City Predictions, Picks & Odds for Sunday’s FA Cup Match

Mar 28, 2025 • 4:00 PM ET

Man City doesn't have much to play for right now aside from the FA Cup, and with Bournemouth in poor form, our soccer betting picks will back the Citizens and fade the Cherries this Sunday.

Germany vs Italy Predictions, Picks & Odds for Sunday's UEFA Nations League Match

Mar 21, 2025 • 8:01 AM ET

Germany is unbeaten since falling to Spain in Euro 2024, and our expert UEFA Nations League predictions expect more of the same on Sunday against Italy.

Italy vs Germany Predictions, Picks & Odds for Thursday’s UEFA Nations League Match

Mar 18, 2025 • 2:59 PM ET

With this just being the first of two legs, our Italy vs. Germany predictions expect a conservative approach from both sides.

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