Meet Sam Farley, Our Betting Analyst
Sam Farley
Betting Analyst
9+ Years ExperienceSam is based in the United Kingdom, where he grew up living and breathing soccer, before discovering - and playing - a different kind of football at the University of Bristol. He’s worked in the media covering soccer and the NFL for the better part of a decade, and has been a regular on the Matchbook NFL Podcast. His work has also appeared in a wide range of publications including The Telegraph, The Independent, VICE, and MSN.
The search for great betting value is a daily one, and Sam always hunts out big prices with a particular focus on player props. Sam’s best advice for bettors is to track their bets on a spreadsheet, that way you can keep an eye on your P&L but also the types of bets and sports that you are most successful in. He also recommends using a variety of different sportsbooks, with bet365, Betfair and Paddy Power amongst his favorites.
Sam's Articles
It's not just Sam doing the research
Eric Rosales
Betting Analyst
Eric has been involved in sports media in many different capacities since graduating from journalism school in 1999, back when getting your own column in a newspaper was still considered a thing. He doubled down and graduated from broadcast journalism school five years later, which led to a move to Toronto and a career with The Sports Network (TSN). From behind-the-scenes production work, he moved into the digital realm, where he had his own hoops column (At the Buzzer), while regularly live streaming and chatting with fans during broadcasts as the character known as LeBlog James. He was also a key contributor to TSN and CTVs Olympic programming during the 2012 London Games. Eric eventually found his way into the sports betting field in 2016 and has been a mainstay ever since. He was tagged on Twitter as a Top 10 NBA sharp during the 2021 season and has been interviewed about basketball and his handicapping process on shows from Vancouver to India. Eric is now a jack-of-all-sports at Covers, where his predictions span the alphabet soup: NFL, NBA, MLB, NHL, F1, WNBA, Euro, and Copa. When making picks, he focuses on finding value first and foremost, and ensuring readers have all the information they need to make an informed choice.
Read More
Kyle LaRusic
Betting Analyst
Kyle LaRusic joined Covers in 2020 with a Holland College diploma in Journalism and a Mount Saint Vincent Degree in Public Relations. Stints at Amherst News and the Cape Breton Post helped sharpen his skills in a newsroom setting, while working for MSVU and Dalhousies athletic departments landed Kyle in his comfort zone. Kyle has been an avid bettor for over five years, starting with just one Sports Interaction account before discovering both the beauty and importance of price shopping. bet365 and Pinnacle are his go to books, but accounts at 10+ sportsbooks give him an array of options. Rusty will bet on anything under the sun as long as theres value and good reasoning behind it, but NHL and NFL are his two favorite leagues to watch and wager on especially with friends. Kyles biggest tip for any bettor is simple: gamble responsibly. Only bet what youre willing to lose and make sure to install a proper bankroll method to keep track of your ROI. If youre still dwelling on the amount you lost the next day, its time to decrease your spending.
Read More
John Middlekauff
Betting Analyst
John Middlekauff is a former NFL scout who worked for the Philadelphia Eagles before transitioning into media. Hes now the host of the popular 3 and Out podcast, where he shares insider analysis and sharp commentary on football and the NFL landscape.Catch John every week during the NFL season with Joe Osborne on the Covers YouTube channel.
Read More
