Soft2Bet on Tuesday announced the launch of sportsbook and iGaming platform ToonieBet in Ontario, Canada, available on iOS and Google Play.
Key insights
- ToonieBet launched as an online casino in late 2024
- Sportsbook customers will have access to more than 85,000 live sports events per month
- Rewards and player experience will be centered on the Ontario player base
Soft2Bet is a leading online casino and gaming solutions provider with 19 global licenses, including one in Ontario, where it operates as a licensed Ontario online casino.
The addition of the sportsbook is new to the ToonieBet brand, which falls under the Soft2Bet umbrella. The new offering will utilize live data feeds to connect users to the most accurate live betting odds for local and international sports events.
Customers will be allowed to bet on more than 85,000 live sports events and more than 70,000 pre-match lines every month. ToonieBet also comes with live broadcasts and analytics, allowing users to be as connected to the action as possible to facilitate informed betting decisions.
Users will also be able to flip back and forth between casino gaming and legal sports betting all under the ToonieBet platform.
"As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet's sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community,” Soft2Bet’s Chief Product Officer Yoel Zuckerberg said in a company statement.
As part of the launch, ToonieBet said it will uphold responsible gaming standards by utilizing the secure storage service MEGA and a variety of account management settings.
Building an impressive portfolio
ToonieBet launched at the end of 2024 following Soft2Bet’s procurement of an Ontario gaming license in March.
The platform focuses on its Ontario customer base, a commitment that now includes its new sportsbook betting menu. Customers will also enjoy promotions and loyalty-based rewards programs intended to mirror the preferences of the platform’s player base.
The launch of the sportsbook comes less than a month after ToonieBet secured a partnership with the Ottawa Senators, becoming the team’s official online casino partner, announced on April 10.
“Partnering Soft2Bet's ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario,” Soft2Bet Chief Marketing Officer Oksana Tsyhankova said after the announcement.
“In a short period, we have achieved impressive performance and retention results, primarily focusing on localized, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
“We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators,” Senators VP of Corporate Partnership Martin Ballard added. “Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting.”
