Robinhood announced on Tuesday it teamed up with Crypto.com-powered OG.com to expand access to its prediction markets.
The partnership went into effect on Tuesday, one day before the 2026 NFL season kicks off with a Super Bowl rematch.
Key Takeaways
- Robinhood also routes a selection of markets to Kalshi, Rothera and ForecastEx.
- Diversifying prediction contract routing provides benefits such as better execution and liquidity.
- OG.com was created as a spin-off of Crypto.com.
Since June, Robinhood’s prediction markets have been routed through Rothera, an exchange and clearinghouse built as a joint venture between Robinhood and Susquehanna International Group.
The new partnership will direct a selection of its football event contracts to OG.com, a U.S.-focused prediction market platform spun off from Crypto.com. The arrangement also grants Robinhood Markets equity stakes in Crypto.com and OG.com, which is classified as an independent trading platform. The equity was priced accordingly following a recent investment that valued Crypto.com Group at $20 billion.
“Routing event contracts to multiple venues helps create a stronger, more diverse and resilient marketplace,” said JB Mackenzie, VP and GM of Futures and Prediction Markets at Robinhood, in the announcement. “With football back and midterms fast approaching, we’re thrilled to team up with Crypto.com and OG.com for what is sure to be an exciting fall for prediction markets on Robinhood.”
The partnership is expected to establish a long-term relationship between Robinhood, OG.com, and Crypto.com.
“This is the beginning of a strategic partnership between both companies,” said Kris Marszalek, Founder and CEO of Crypto.com and OG.com. “We’re looking forward to making OG.com the most liquid venue globally for innovative derivative instruments, starting with prediction markets and quickly expanding into futures and perpetuals.”
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Robinhood enhances football prediction markets
Event contracts on Robinhood will continue to be routed to previous partners Kalshi and ForecastEx, along with Rothera.
Routing contracts to other exchanges, even when Robinhood owns Rothera, grants it several benefits. It can produce better execution if a different exchange has more buyers and sellers, transfer risk, and allow Robinhood to maintain liquidity, among other advantages.
The football event contracts that will be directed to OG.com include some, but not all, of Robinhood’s college football and the NFL markets.
In addition to their new destinations, Robinhood is revamping its look for pro and college football trading markets. The new interface will show improved live data, including real-time market probabilities, a scoreboard, and a live play tracker. Player stats and team standing data will be added later in the fall.
Customers can trade in prediction markets related to the final outcome, player performances, combos, and more.
NFL means huge business
Robinhood reported 13.6 billion event contracts were traded through its prediction markets, more than ten times the previous year’s total. Rothera provided $17 million of the $156 million that was reported in event contract-based Q2 revenue.
The partnership with OG.com comes just days after analysis platform DeFi Rate estimated that, in relevant prediction market news, a “conservative” $57 billion would be traded in event contracts during the upcoming NFL season. That’s nearly eight times above the $7.2 billion that was reported last year.
Robinhood will continue to offer contracts markets separate from football and sports, including finance, weather, economics, entertainment, pop culture, and politics.
