Prediction Markets See Super Bowl Betting Surge to New Highs

Prediction markets reported a boom in action on Super Bowl Sunday, as bettors took advantage of the federally regulated platforms' widespread availability in the U.S.

Geoff Zochodne - Sports Betting Journalist at Covers.com
Geoff Zochodne • Senior News Analyst
Feb 8, 2026 • 20:54 ET • 3 min read
Photo By - Reuters Connect. Bad Bunny performs during the halftime show. REUTERS/Mike Blake

The football might have been a tad low-scoring in Super Bowl LX, but the betting action on the game remained fast and furious, including at federally regulated prediction markets.

Kalshi, for example, was reporting more than $400 million in trading volume on its pro football champion market as of halftime of the Big Game.

That was more than double the $167 million in buying and selling reported as of Thursday afternoon, and more than 10 times the $27 million in volume tied to last year’s Super Bowl.

The busy Super Bowl for Kalshi suggests that more football bettors found their way to prediction markets this year, as the federally regulated exchanges continue to offer sports event contracts for trading over the objection of state gambling regulators. 

While the legality of the contracts is being challenged in court by those regulators, a definitive answer won’t be reached for years, perhaps. In the meantime, prediction markets are offering de facto sports wagering all over the U.S., including in states that have yet to legalize sports betting. That includes California, where Super Bowl LX was held.

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than four years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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