Sports streaming platform DAZN on Tuesday announced a partnership with Polymarket, which it called “the world’s largest prediction market.”
The deal will bring Polymarket and its prediction markets, including those in various sports, in front of DAZN’s digital viewers in the U.S.
Key Takeaways
- Polymarket’s real-time data will be shared with DAZN users.
- Customers will be able to buy and sell contracts within the app.
- Polymarket was only approved to operate in the U.S. in November 2025, following a three-year ban.
According to the terms of the agreement, Polymarket’s data will be integrated into DAZN’s live broadcasts. The data will include real-time probabilities of various events, for example, Jake Paul’s chances of beating Anthony Joshua… if a rematch ever occurs.
The extra insight will be used in conjunction with the streaming platform’s existing sports betting setup under DAZN Bet.
Additionally, DAZN viewers will be able to interact with Polymarket’s prediction markets directly without ever leaving the platform.
“DAZN is laser-focused on bringing fans closer to the sports they love. Through our partnership with Polymarket – the world’s largest prediction market – we will offer another immersive and exciting way for fans to experience sport,” said Shay Segev, CEO of DAZN Group. “Integrating prediction trading will be an excellent addition to our platform.”
DAZN’s next step will be to apply for the necessary Commodities Futures Trading Commission (CFTC) licenses. Once it receives approval, it will launch prediction trading in the United States, with other countries potentially following.
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Polymarket grows its reach
While the new partnership will help DAZN amplify the customer experience, it will also help Polymarket expand its portfolio amid the rapid growth in popularity of prediction platforms.
That’s significant, since Polymarket was only approved in the U.S. by the CFTC in November 2025, following a three-year ban.
“Every sporting event is a conversation about what happens next,” added Shayne Coplan, Polymarket chief executive. “Polymarket turns that conversation into real-time probabilities, shaped by millions of users around the world.
“Through our first-of-its-kind partnership with DAZN, we’re embedding those insights directly into the viewing experience—from boxing to the Champions League—so fans can track momentum, debate outcomes, and engage with sports in a way that’s never existed before.”
The difference between prediction trading and traditional sports betting is that customers buy and sell contracts with ever-changing probabilities in a peer-to-peer format. Sportsbook customers compete against the house’s odds, which include a vig, which is why “the house always wins.”
The disputes continue
Even as prediction platforms like Polymarket expand their reach with partnerships like the one outlined above, they remain highly controversial. State gaming regulators argue that they should be required to receive state-level licensing, while the platforms believe they are free to offer their markets so long as they are compliant with the CFTC’s regulations.
Coplan even said during an interview with 60 Minutes that Polymarket was “the most accurate thing we have as mankind right now.”
The ongoing dispute took a turn on Monday when the Nevada Gaming Control Board filed a civil enforcement action against Polymarket, following similar actions against Kalshi and Robinhood.
Nevada isn’t the only state to take legal action. Several have sent cease-and-desist orders to prediction platforms, leading to a controversial back-and-forth that Coplan even admitted would likely culminate in a Supreme Court case.
