If the last time is any indicator, Las Vegas is poised to win big when the NFL returns with its biggest game in 2029.
Key Takeaways
- Las Vegas is set to host Super Bowl LXIII in 2029.
- The city will receive a needed visitation and economic boost.
- 2024 was Nevada’s most-bet Super Bowl ever.
The announcement Monday that the Nevada gambling Mecca will host Super Bowl LXIII at Allegiant Stadium, home of the Raiders, puts the city on a much-needed economic improvement path and could lead to the most bet Big Game the Silver State has ever seen.
“We're proud the NFL has selected Las Vegas to host Super Bowl LXIII,” Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA), said in a statement. “Our first Super Bowl showcased the unique energy and scale only this destination can offer, bringing together world-class sports, entertainment, and hospitality in one place. Las Vegas was built for moments like this, and we look forward to delivering another exceptional experience for fans in 2029.”
Headed back to Las Vegas for Super Bowl LXIII in 2029! pic.twitter.com/s63DDIRiFk
— NFL (@NFL) March 30, 2026
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Becoming a reality
In 2024, the NFL broke new ground by bringing the Chiefs-49ers Super Bowl LVIII to Las Vegas after decades of trying to keep gambling as far away from the league as possible. After PASPA was overturned in 2018, allowing states to legalize and regulate sports betting, NFL teams began partnering with sportsbooks.
This opened up the possibility that will now become a reality for the second time, positively impacting the tourist-driven city.
“This totally makes sense,” Jay Kornegay, the longtime Westgate SuperBook executive, told Covers. “This city is best equipped more than any other to host the biggest football game of the year. Look at the reviews for the first Las Vegas Super Bowl, and you'll see why.”
Major impact
When Las Vegas held the NFL’s premier event in 2024, more than 330,000 visitors flocked to the desert, leading to a more than $1 billion economic impact, according to the LVCVA. Hotel rooms at high-end casino resorts like the Bellagio, Aria, and The Venetian started at $1,500 or more per night just a week out from the Big Game.
“Hosting the Super Bowl in Las Vegas transforms an event which has sadly become a two-day peak weekend – Saturday and Sunday – into an incredible eight days with activations Monday through Monday,” said Mike Palm, director of operations at Circa, The D, and Golden Gate in downtown Las Vegas. “It also allows properties to showcase their incredible event spaces, restaurants/lounges, and entertainment venues. This creates new bookings year round.”
The Monday after Super Bowl Sunday set a record for the most single-day screenings ever at Harry Reid International Airport.
“Vegas has more hotel rooms, more restaurants, more entertainment than any other city, and all close to the Allegiant Stadium,” Kornegay said. “Vegas is improving public transportation with the boring tunnels and automated self-driving options. There is no doubt, this city was built to host the Super Bowl.”
The NFL agrees.
“We're excited to bring the Super Bowl back to Las Vegas and provide our fans another incredible experience in one of America's greatest sport and entertainment destinations,” NFL commissioner Roger Goodell said in a statement. “Super Bowl LVIII demonstrated the scale, energy, and hospitality the city brings to global events, and we look forward to working alongside the Las Vegas Convention and Visitors Authority, the Raiders, and the community to deliver an even greater experience this time around.”
Vegas decline
Las Vegas felt a significant decline the year after the 2024 Super Bowl. The following February, visitor volume dipped by more than 12%. The average room price at Strip properties plummeted nearly 29% from the previous year, and casinos won $110 million less than the same week in 2025, according to the LVCVA.
Las Vegas has since suffered a steep visitation decline, falling 7.4% year-over-year in 2025 and impacting the region economically. That’s also affected sports betting.
Super Bowl LX, held in Santa Clara, Calif., in February, generated the lowest Big Game handle since 2016, according to the Nevada Gaming Control Board. The $133.8 million bet on the Seahawks-Patriots was just the third Super Bowl with a handle under $140 million since 2017.
Finishing the decade
However, the 2024 Las Vegas Super Bowl generated more than $190 million in Nevada, setting a state record for the largest Big Game handle ever.
Things are certainly looking up for the Las Vegas economy and casino operators. The convention destination is adding a series of spectator sports events alongside the Super Bowl for the rest of this decade, setting Las Vegas up for a major bounceback.
“The (LVCVA) has just stacked this schedule of national and international events,” Circa owner Derek Stevens told Covers. “This year, we got Frozen Four coming up in a couple of weeks, and then you double down with WrestleMania. Next year you got the college football championship.
“Following year you got the Final Four. That year will be the opening year of the A's, and then potentially the NBA team. The next year is going be the Super Bowl, so yeah, it's pretty amazing to see the quality and the scale of these events coming to Vegas. Really amazing.”
