Despite gaining popularity in the past year, prediction markets will not appear during the upcoming Super Bowl broadcast.
Prediction markets are on the NFL’s prohibited list and were added before the 2025 season, Front Office Sports reports, citing sources. While the prohibited list has not been made public, it is reported to include tobacco, pornography, and firearms.
Key Takeaways
- Prediction markets will not be making an appearance during the Super Bowl broadcast on Sunday.
- Despite their popularity gaining traction in the past year, the NFL has stood strong against the sports events contracts.
Despite other major sporting leagues joining prediction markets, including the NHL and MLS, the NFL has remained steadfast in its opposition to the controversial markets, citing concerns that sports-event contracts lack “safeguards” that regulated sportsbooks have. According to the NFL, these contracts also lack “official league data requirements” and “prohibitions on easily manipulated markets.”
While sportsbook operators DraftKings and FanDuel are reportedly running ads during the Super Bowl this year, those ads will not include information about their recently released prediction markets. Although sports betting ads are not prohibited, GamblingHarm.org reported that only six spots will be available for betting operators.
While both of America's largest prediction markets, Kalshi and Polymarket, can more than afford the $8 million per 30-second ad cost, after receiving investments of $1 billion and $2 billion last year, respectively, they will not be making an appearance. Both companies have not publicized whether they had attempted to secure a spot on the broadcast.
