New Jersey iGaming Tax Hike Proposal Provokes Criticism

The hike to 25% is estimated to add an extra $402.4 million in revenue by 2026, but it comes with concerns.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Feb 26, 2025 • 13:59 ET • 4 min read
Photo By - Imagn Images.

A new budget plan from New Jersey Governor Phil Murphy, that includes a 25% hike in the tax rate on iGaming and online sports betting, has triggered criticism from the Casino Association of New Jersey (CANJ).

Currently, New Jersey collects a 15% iGaming tax and a 13% online sports betting tax. The hike to 25% is estimated to add an extra $402.4 million in revenue by 2026.

CANJ's president, Mark Giannantonio, is concerned about the negative impact the tax hike could have on Atlantic City's gaming and tourism industry, saying the move is intended to generate more revenue but threatens the financial well-being of the casino industry and its workers.

In response to the proposal, Giannantonio warns that increasing the tax could lead to decreased revenue for land-based casinos and reduced consumer spending at casino properties and other Atlantic City local businesses.

“A tax hike in this difficult economy would threaten these benefits and negatively impact the operations, workforce and marketing of our casino hotel properties. Reductions in these benefits will also lead to reductions in consumer spending in the casino properties and other Atlantic City businesses, as well as the state and local taxes generated there. New Jersey’s standing as a national leader and pioneer in online gaming would also be greatly diminished, and would cede ground to other states in jobs, investment, and innovation,” Mark Giannantonio said. 

Atlantic City Not Yet Stable

The president of CANJ further notes that the casino industry in Atlantic City has not yet overcome the effects of the COVID-19 pandemic. Although the combined gaming revenue for January was reported at $553.9 million, a modest 0.9% drop compared to last year, most of Atlantic City's casinos are still yet to reach pre-pandemic revenue.

Giannantonio warns that increasing the tax levy at this moment may risk the financial health of land-based casino resorts, leading to layoffs and a drop in overall economic activity within the region.

One of Giannantonio's chief complaints is that the tax increase could discourage investment in Atlantic City's gaming industry. He asserts that sports betting and online gaming have been significant reasons for keeping the industry going and have made the state competitive in the gaming sector.

Additionally, Giannantonio illustrates that tax increases elsewhere have produced dwindling returns. 

“Further, as evidenced in other jurisdictions, this type of tax hike will not yield such expected tax dollars to the State Treasury because it will result in diminishing returns through a consumer shift away from the licensed and regulated providers and back to the unregulated and illegal, offshore online businesses from which the state derives no revenue,” Giannantonio added.

In these situations, not only is the revenue lost by the state but also the customers miss out on protections and sustainable gambling policies provided by the licensed operators.

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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