US-based toy company Hasbro has announced a series of long-term licensing partnerships. It will bring several of its biggest brands into retail and online casinos, including Monopoly, Yahtzee, and Battleship.
Following what it described as a competitive review process, Hasbro has chosen four key casino game developer partners to join its existing licensee, Sciplay: Evolution, Aristocrat Gaming, Galaxy Gaming, and Bally’s.
Key Takeaways
- New casino licensing deals struck with Evolution and Aristocrat.
- Monopoly Live and Monopoly-themed slots to be launched.
- Exclusive online and land-based casino titles rolling out in January 2026.
The move follows the announcement of Hasbro’s Playing to Win strategy, which was revealed in early 2025, and focuses on famous brands and tailored gaming experiences.
“We’re all about play, and that means meeting our fans wherever they are, from the game table to the casino floor,” said Director of Gaming Relationships at Hasbro, Claire Hunter Gregson, commenting on the new partnerships.
Evolution chosen to develop online casino content for Hasbro
One of Hasbro's most significant partnerships is with iGaming developer Evolution. The deal includes exclusive online live casino and slot rights to Monopoly and other games. It also involves all Evolution brands, including NetEnt, Red Tiger, Big Time Gaming, and Livespins.
This partnership follows Evolution’s previous work with Hasbro, which included the Monopoly Live and Monopoly Big Baller games, which have since performed strongly with players.
The new arrangement will lead to new titles that will be launched in January 2026, including Game Night, Monopoly Filthy Rich, and Monopoly Roulette, all of which will feature live presenters. Some branded slot games are also being developed.
Evolution’s extended collaboration with Hasbro also comes off the back of its recent partnership with sportsbook operator bet365, which will see the gaming studio launch its portfolio of live dealer games on bet365’s online casino platform.
Aristocrat to adapt Monopoly for land-based casinos
Meanwhile, in the retail casino sector, Aristocrat Gaming has been given the chance to create a series of Monopoly-themed slot machines for casinos worldwide.
The new partnership will see the legendary board game brand return to the casino floor with the first physical slot machines due to roll out in early 2026. Senior figures at Aristocrat expressed delight at the deal.
“To be selected by Hasbro is a proud milestone. We’re excited to reimagine MONOPOLY slot games for today’s players around the world,” said Craig Toner, Chief Executive Officer of Aristocrat.
At the same time, for Hasbro, Claire Hunter Gregson described Aristocrat as the natural partner for the next stage of Monopoly’s evolution.
