Hard Rock Bet announced Wednesday it was named the official sportsbook partner of the Miami Marlins.
Key Takeaways
- Hard Rock Bet is operated by the Seminole Tribe, which holds a monopoly on online sports betting in Florida through 2051.
- The Marlins will promote Hard Rock Bet’s brand throughout their stadium and in online channels.
- Hard Rock Bet also operates retail and online casinos in other states.
The MLB club's agreement with Florida’s only legal online sports betting outlet will keep the two sides together through the 2028 season.
The agreement includes exclusive promotions, premium experiences, new content, and activations at LoanDepot Park and across the team's digital and broadcast platforms.
“As the sports betting landscape continues to evolve, Hard Rock Bet represents foundational innovation and leadership which we are excited to welcome to our Marlins family of partners,” said Robert Gelman, Miami Marlins vice president of partnership development and marketing, in a statement. “This partnership will deliver exciting rewards and experiences to Marlins fans and Hard Rock Bet players, along with unique content around the team and our games which fans will want to engage with.”
Marlins baseball just got even better pic.twitter.com/cCe3X8peTk
— Hard Rock Bet (@HardRockBet) July 22, 2026
Hard Rock Bet will be given prominent advertising space throughout LoanDepot Park, including digital outfield signage and content shown on the MarlinsVision videoboard. The sports betting company will also appear on television broadcasts, social media campaigns, fan engagements and experiences, and exclusive opportunities during the season.
Additionally, Marlins.TV telecasts will showcase live betting odds and promotional offers from Hard Rock Bet.
Bonus opportunities for customers will begin in August, when game-attending fans aged 21 and older can tap into a Grand Slam promotion. This deal will add a bonus bet to qualifying customers’ accounts whenever a Marlins player hits a grand slam.
Enjoying Covers content? Add us as a preferred source on your Google account
Hard Rock Bet expands Florida presence
Hard Rock Bet launched in Florida in December 2023 through its partnership with the Seminole Tribe, which holds exclusive rights to online sports betting in the state under a compact that runs through 2051.
Given its market dominance, Hard Rock Bet’s leadership said teaming up with the Marlins was an obvious step to take.
“South Florida is our home, and the Marlins are at the heart of this community - making this partnership a natural fit for Hard Rock Bet,” said Lauren Varnas, vice president of brand marketing at Hard Rock Digital. “Through exclusive experiences, in-game features, and engaging digital content, we’re creating new ways for Marlins fans to connect with the action all season long.”
The announcement added that Hard Rock Bet and the Marlins are “focused on delivering memorable entertainment experiences” by finding new ways for fans to interact with their favorite MLB team during and beyond the 2026 season.
Florida’s gaming ecosystem
Although Florida sports betting is limited by the lack of market competition, the state's gaming compact with the Seminole Tribe has generated billions of dollars in revenue for the state.
Hard Rock Bet is not limited to operating in Florida. It also operates retail and online casinos throughout the country. It also offers slot-like gaming machines, which allow customers to wager on the outcomes of past motor races through gaming products similar to "historical horse racing."
