CNBC and Kalshi on Thursday afternoon unveiled a multi-year exclusive partnership to incorporate real-time prediction data into multi-platform news coverage.
Key Takeaways
- CNBC broadcasts will include a ticker displaying Kalshi’s insights.
- Kalshi’s data will be used to bridge the gap between what has happened and what will happen.
- CNN and Kalshi also announced a partnership Wednesday.
Thursday’s development marks another major victory for prediction platforms, whose insights on economic, political, and financial markets will be used to guide conversations and reporting.
Kalshi is the leader in prediction markets. It carries markets from a plethora of industries that allow users to cast their thoughts on upcoming events such as economic performances, political elections, cultural highlights, and more.
By adding Kalshi’s insights to its repertoire, CNBC hopes to add a new perspective - that of everyday people affected by real-time events - to its global news coverage.
“Prediction markets are rapidly shaping how investors and business leaders think about important events,” said KC Sullivan, president of CNBC. “Kalshi’s data will serve as a powerful complement to CNBC’s reporting and help people stay better informed about the world around them.”
CNBC will begin using Kalshi’s market data on its programs, including "Squawk Box" and "Fast Money," in 2026.
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Growing the prediction industry
The partnership will see CNBC add a Kalshi ticker to its live broadcasts. Kalshi will also launch a CNBC page on its site outfitted with CNBC-chosen prediction markets.
For Kalshi, the partnership helps bridge the gap between the past, present, and future.
“The world of finance depends on real-world outcomes; Kalshi predicts those outcomes,” said Tarek Mansour, Kalshi’s CEO. “Together with CNBC, we’ll bring accurate, market-driven predictions to financial reporting. It’s the next evolution: moving from data about what’s happening now, to real-time forecasts about what’s happening next.”
Part of Kalshi’s recent surge in popularity can be attributed to the creation of sports event contracts, which allow the platform to rival traditional sportsbooks without requiring state licensing.
Additionally, Kalshi and Polymarket reported more than half a billion in combined contract purchases and sales related to the outcome of November’s New York City mayoral race.
The diversity of markets available at Kalshi, reflected by these recent developments, reflects the sentiments Mansour expressed last month: “The long-term vision is to financialize everything and create a tradable asset out of any difference in opinion.”
A momentous week for Kalshi
CNBC’s announcement comes one day after Axios reported that Kalshi and CNN agreed to a trailblazing partnership that grants the news company access to Kalshi’s data.
Kalshi also earlier this week unveiled tokenized versions of more than 1,000 of its markets on blockchain platform Solana, pressing the throttle on its growth into the world of crypto.
Despite the recent success, Kalshi and other prediction platforms remain highly controversial. Connecticut Department of Consumer Protection (DCP) this week issued cease-and-desist orders to Kalshi, Robinhood, and Crypto.com, though Kalshi responded with a countersuit that accused the state of interfering with federal regulatory standards.
