Penn Entertainment hopes to deepen its integrations between the ESPN app and ESPN BET with the unveiling of ESPN BET Mint Club, offering customers a "more personalized" sports betting experience.
Key takeaways
- Customers have access to exclusive offers, weekly promotions, and giveaways.
- Two new features: Favorites Ticker, Enhanced Bet Tracking.
ESPN BET Mint Club provides those who link their ESPN BET and ESPN accounts with access to exclusive offers, weekly promotions, giveaways, deposit bonuses, profit boosts, and more.
Two recently revealed product features will also be available to ESPN BET Mint Club members: a favorites ticker and enhanced bet tracking.
Customers who selected their favorite teams in the ESPN app will see a favorites ticker highlighted across the top of the ESPN BET home screen for easy access to find, track, and place wagers on their preferred clubs.
💎 Introducing the @ESPNBET Mint Club, a new community feature that unlocks a more personalized betting experience for users who have linked their @ESPN and ESPN BET accounts.
— PENNEntertainment (@PENNEntertain) April 16, 2025
The ESPN BET Mint Club provides access to exclusive offers, promos and giveaways such as deposit… pic.twitter.com/8t4Zs7838t
Enhancements have also been made to bet tracking on the ESPN app. Members will be able to see their upcoming bets and filter scoreboards in the "Scores" section of the ESPN app.
This represents the first of what the company called a series of planned enhancements to bet tracking with the ESPN products.
Back in November, ESPN and ESPN BET announced their account linking feature which provides customers with more personalized bets and promotions based on their fantasy rosters, favorite teams, and sports.
ESPN BET volatility
This is the latest step in Penn's attempt to gain market share in the sports betting space. ESPN BET has famously struggled to gain ground on its rivals since launching in November 2023.
The company rolled out an array of new ESPN BET features in March ahead of the NCAA basketball tournaments.
