Canadian Regulator Warns Against Fake Online Gambling Advertisements

Scammers have rampantly increased their activities through social media, creating ads to deceive the public for financial gain using the logos, names, and pictures of actual casinos.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Feb 12, 2025 • 13:04 ET • 4 min read
Photo By - Imagn Images.

Lotteries and Gaming Saskatchewan (LGS) is warning the public about fraudulent gambling ads on the internet.

These ads claim to be associated with real casinos in the region but are fake. Scammers create these ads to deceive the public for financial gain using the logos, names, and pictures of actual casinos.

Saskatchewan regulations permit online gambling solely on PlayNow, which is approved by the Saskatchewan Indian Gaming Authority (SIGA). The British Columbia Lottery Corporation operates the platform.

LGS has specifically warned the public to be careful when interacting with ads featuring Dakota Dunes Casino, Casino Regina, or any other online land-based casino in Saskatchewan. These ads specifically target unsuspecting individuals to steal their personal information, including credit card information.

LGS Vice President of Gaming, Steve Tunison explained, "None of the land-based casinos in Saskatchewan have a legitimate online version, and people who see these types of ads on their social media channels are strongly advised not to click on them. Saskatchewan people who wish to gamble online can do so safely and securely on PlayNow.com, which is the only legal online gaming platform in our province."

Scammers have rampantly increased their activities through social media, which is the main reason for the magnitude of this particular issue. In light of this, LGS is suggesting the public flag misleading and deceptive gambling ads on social media to the respective platforms.

Government-Backed Gambling Sites in Canada Facing Challenges

PlayNow is a government-approved gambling platform and the only site permitted to provide online gambling to Saskatchewan residents. 

This situation underscores the constant risk of online scams to the gaming industry. Scammers habitually take advantage of public faith in well-known casino brands by posing as them and utilizing their names to establish a deceitful perception of legitimacy. 

As users interact, they are generally directed to scam websites that request personal and financial information. This leads to unauthorized payments, identity theft, and financial loss.

Canada and U.S. regulatory agencies are working hard to tackle these scams. Social media websites are also being called upon to have stricter processes for detecting and removing deceptive gambling ads before they reach potential victims. However, as online scams continuously adapt, eliminating these illegal activities remains a significant challenge.

PlayNow is not the only government-backed gambling platform that faces challenges. OLG, the online gambling platform in Ontario, is facing increased competition as the province is the only one in Canada that allows third-party operators to accept players legally. iGaming revenues have slowed since other operators launched in April 2022. 

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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