California Targets Sweepstakes Casinos with Tribal-Backed Legislation

California moves to ban sweepstakes casinos in a push to protect tribal gaming rights, echoing nationwide crackdowns and escalating tensions with the federal government over tribal casino expansion.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Jun 24, 2025 • 08:51 ET • 3 min read
Photo By - Imagn Images.

California legislators have introduced bills to ban sweepstakes-style casino operations, a step toward the state's quest to cement tribal exclusivity in gaming. The legislation also follows similar efforts in other states to block the sweepstakes segment. 

Key Takeaways

  • California lawmakers have introduced a tribal-backed anti-sweepstakes bill.
  • The move follows similar ventures in other states like New York and Louisiana.

The bills have the support of the California Nations Indian Gaming Association and fulfill the tribes' long-held complaint that sweepstakes gaming is unlawful. The state constitution permits only tribes to run most gambling games, and tribal interests see sweepstakes casinos as a blatant violation of that monopoly.

The pending bill follows a surge of enforcement efforts against sweepstakes operators nationwide. Politicians in New York last week voted unanimously to move ahead a similar prohibition, and regulators in Louisiana and Mississippi have sent more than 50 cease-and-desist letters to such enterprises.

The online casino California law will likely adopt the model seen in New York and broaden to reach many industry stakeholders, as per Howard Glaser, global head of government affairs within Light & Wonder. 

"A bill introduced (Friday) with the backing of the California Nations Indian Gaming Association follows similar lines as the New York legislation passed unanimously this week, making it unlawful to facilitate or promote the operation of illegal online sweepstakes casinos by any “person, entity, financial institution, payment processor, geolocation
provider, gaming content supplier, platform provider, or media affiliate,” Glaser said.

Endorsers and sponsorships involving celebrities may also become illegal. Drake and Paris Hilton are among the celebrities who publicly sponsor operators within the sector.

Indian Gaming Association chairman Victor Rocha has been the loudest critic of sweepstakes gambling's growing presence in California. In 2023, the tribal groups that are members of the Sports Betting Alliance set aside their internal differences to lobby for regulation in opposition to the sweepstakes model's growing presence.

Should the legislation pass, California would become the third state to prohibit sweepstakes casinos, joining Connecticut and Montana. 

California sues federal government over approval of Sonoma Tribal Casino

The sweepstakes legislation isn't the only tribal-related gambling effort underway in California. In May, the state escalated its legal battle with the government with a lawsuit to halt a major Sonoma County tribal casino venture

The lawsuit challenges the Department of Interior's authorization of the Koi Nation of Northern California to construct a casino near Windsor on procedural grounds and state sovereignty concerns.

Gov. Gavin Newsom and the state argue the federal government went around significant protections in the law when they invoked the "restored lands" exception of the Indian Gaming Regulatory Act. The clause permits gaming on land newly acquired by restored-to-recognition tribes. The state argues, however, that the record does not reflect a valid historic nexus between the Koi Nation and the Shiloh Site.

Newsom's government maintains that the federal decision sidesteps the requirement of a "two-part determination" mechanism whereby federal agencies would need to seek consultation with local agencies and obtain consent from the governor.

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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