Caesars Entertainment Inc. announced a new partnership with the NFL's Detroit Lions on Wednesday. Caesars Sportsbook is now the official sports betting partner and Caesars Entertainment the official iGaming partner of the Lions ahead of the 2024 NFL season.
There will be custom fan experiences for Caesars Rewards members with sponsorship assets and the use of the Lions' logos and marks across multiple online casino games within Caesars’ iGaming catalog. This includes the initial launch of a live dealer blackjack game featuring a custom-made Lions felt.
Partnership details
The Lions-branded blackjack live dealer game is set to go live in Michigan once the 2024-25 NFL season kicks off and is available to play on Michigan online casino platforms such as Caesars Palace Online Casino and Caesars Sportsbook and Casino. This follows Caesars Entertainment winning Casino Operator of the Year at the 2024 EGR Awards back in June, winning the award due to the upgrades made to Caesars Palace Online Casino.
“As we embark on this season, we’re proud to enhance our fan experience with Caesars Entertainment,” Detroit Lions VP of corporate partnership, Mace Aluia, said in a statement. “This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan.”
Caesars Entertainment already had a foothold near Michigan at Caesars Windsor, across the Detroit River in Windsor, Ontario. Now, Caesars brands like Caesars Sportsbook, Caesars Sportsbook and Casino, Caesars Palace Online Casino, and Horseshoe Online Casino will be featured throughout Ford Field during Lions’ home games. The Caesars brand will also be featured in radio spots on the Detroit Lions Radio Network, as well as across the Lions’ digital and social media channels.
“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver,” said Eric Hession, president of Caesars Digital. “We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year.”
