Caesars Entertainment Appoints Ex-Diageo President to Board of Directors

Following a two-year stint heading the British beer company, Rodney Williams is moving to Caesars Entertainment's leadership team.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Jul 2, 2024 • 15:57 ET • 4 min read
Media desk with Caesars Entertainment logo
Photo By - USA TODAY Sports

On Monday, hospitality giant Caesars Entertainment announced the immediate appointment of Rodney Williams to its Board of Directors, which now comprises 11 members.

Williams stepped down as president of the Diageo Beer Company in May following a two-year tenure. In this role, he oversaw substantial growth for Guinness 0, the non-alcoholic Guinness beer that became the fastest-growing on-premise brand in the U.S. in 2023. Williams also helped forge national partnerships with brands like Bailey’s Liquor and Tim Horton’s coffeehouse and restaurant chain.

Before his time at Diageo, Williams spent 11 years at Moet Hennessy, the wine and spirits division of LVMH Moet Hennessy Louis Vuitton, becoming the company's first American maison president. He's also held senior vice president roles with Jackson Family Wines and Robert Mondavi Winery.

“I’m pleased to have Rodney Williams join our Board of Directors,” commented Caesars Entertainment CEO Tom Reeg. “Rodney brings a different perspective to hospitality, having experienced it from the upper echelon of luxury beverage brands. His experience in innovation, digital and experiential marketing, and implementing optimization makes him a good strategic fit for our Board of Directors.

"I look forward to working with him to continue to drive results for our guests, Team Members, and shareholders.”

The Caesars Entertainment Board of Directors hopes to benefit from Williams' experience in luxury brand-building, strategic and digital marketing, and corporate leadership. The company operates several casino properties across the U.S., as well as online brands like Caesars Sportsbook.

“Rodney is an important addition to the Caesars Entertainment leadership team,” added Gary Carano, executive chairman of the Caesars Entertainment Board. “Rodney’s career leading some of the world’s best-known beverage brands gives him unmatched perspective in the hospitality industry.” 

Caesars Entertainment has recently made major changes to its operations. In February, it acquired WynnBET’s operations in Michigan.

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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