Bragg Gaming Group is increasing its presence in North America through a new content and technology rollout with Fanatics Casino across New Jersey, Michigan, and Pennsylvania. Through this partnership, Fanatics Casino players will have access to Bragg's exclusive Remote Gaming Server (RGS) technology as well as a wide variety of original and partner-developed games in three of the most significant iGaming markets in the United States.
Key Takeaways
- Bragg Gaming rolls out its exclusive content and RGS technology on Fanatics Casino across New Jersey, Michigan, and Pennsylvania.
- The deal increases Bragg's reach in key U.S. markets, supporting its strategy of revenue diversification and growth.
- Fanatics Casino players get access to Bragg's proprietary titles, partner studio content, and innovative promotional tools.
Fanatics Casino, which went live in May, is available on iOS, Android, and desktop, offering a diverse selection of casino games, including slots, blackjack, roulette, progressive jackpots, and video poker.
Bragg's launch with Fanatics Casino features proprietary titles from its in-house studios, including Atomic Slot Lab, Indigo Magic, and Wild Streak Gaming, all delivered through its RGS technology on the Bragg HUB platform. Players will also be able to enjoy Bragg partner studio titles from Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation.
"Partnering with Fanatics Casino, America's fastest-growing online casino, is a fantastic strategic move for Bragg," Garrick Morris, SVP Commercial, U.S. & Canada for Bragg, told Covers. "Their impressive growth and dedication to delivering a thrilling player experience align perfectly with our commitment to providing innovative and high-performing games. This collaboration will undoubtedly drive mutual growth, enhancing Fanatics Casino's offerings while significantly diversifying Bragg's revenue streams in the dynamic U.S. iGaming landscape."
Bragg signs content development agreement with Hard Rock Digital
Bragg Gaming appears to be extending its North American outreach in recent weeks. In June, Bragg announced a new content development deal with Hard Rock Digital to produce exclusive online casino games for Hard Rock Bet Casino.
The exclusive titles will launch first in New Jersey and then expand to other markets.
This agreement builds on an existing partnership in which Hard Rock Bet already offers Bragg's proprietary content from studios like Wild Streak Gaming and Atomic Slot Lab. Bragg says the deal will boost its U.S. presence and support growth in its top growth market.
Fanatics adds transaction fee to bets in Illinois
While Bragg sets its focus on the U.S. market, Fanatics Betting is preparing to introduce a 25-cent transaction fee on all online sports bets placed in Illinois as it responds to new state tax policies.
Illinois now charges operators at least 25 cents per wager, increasing to 50 cents after 200 million bets annually.
The fee will be effective this fall, mirroring moves by competitors. DraftKings and FanDuel will also introduce a 50-cent transaction fee starting September 1. These changes follow last year's increase in Illinois' sports betting revenue tax rates, which now reach 40% for large operators, resulting in sportsbooks passing a portion of those costs to customers.
