A vast lineup of world-famous athletes and sports celebrities will feature in Betway’s new “Betway Clubhouse” global marketing campaign.
Super Group Limited, parent company of sports betting and iGaming brand Betway, and online casino company Spin unveiled the new campaign last week.
Key Takeaways
- The campaign features athletes such as Thierry Henry, Vladimir Guerrero Jr., and Carlos Sainz.
- Betway Clubhouse is designed to serve as a central platform for the brand’s global marketing efforts.
- Events in London and Johannesburg coincided with the campaign’s launch.
The new marketing campaign was designed to boost the profile of Betway’s global betting brand across various sports and markets.
Produced in partnership with London-based M+C Saatchi Sport & Entertainment, Betway Clubhouse showcases a group of the most recognizable faces in the world of sports. The campaign features athletes and sports personalities from Betway’s existing team, league, and individual partnerships.
“Betway Clubhouse captures the excitement and passion that our customers experience as sports fans every day, while showcasing the truly global nature of the Betway brand,” said Neal Menashe, chief executive officer of Super Group. “This campaign features an incredible lineup of sporting icons, highlighting the depth and prestige of our partnerships with the world’s elite athletes and organisations.”
Among the 27 sports and entertainment personalities is soccer icon Thierry Henry, UFC star Dricus du Plessis, six-time MLB All-Star Vladimir Guerrero Jr., and Atlassian Williams F1 drivers Carlos Sainz and Alex Albon. It also contains players from Premier League clubs Manchester United, Manchester City, and Arsenal.
The campaign is designed to create a game-day atmosphere for sports fans under the tagline “Feel the Action.”
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Betway grows global profile
Betway operates under gaming licenses across markets including the U.S., U.K., Italy, Spain, Germany, Mexico, South Africa, Argentina, France, Ireland, Poland, Portugal, Sweden, Belgium, Denmark, and Malta. Its global presence across diverse markets prompted the operator to create Betway Clubhouse as a central hub for its fan experience.
Filming the campaign required extensive coordination. More than 10 shoots were organized in several locations, including London, Manchester, Nice, and Johannesburg.
“From the moment we began working with Betway earlier this year, there was a shared ambition to create a brand platform that could match the scale of their global sporting partnerships while putting fans at the heart of the experience,” said Ross Watson, managing director of M+C Saatchi Sport & Entertainment. “Betway Clubhouse is the result of that ambition, a bold and entertaining creative idea designed to unite world-class talent under one distinctive brand world that can evolve across every touchpoint.”
The long-form content produced for the campaign will appear on television, digital channels, and outdoor platforms. Online and real-world experiences will also be created through Betway’s network of partners.
In that spirit, the campaign’s launch coincided with pop-up opportunities in multiple countries, including venue takeovers in London and Johannesburg.
“It has been a fantastic collaboration with the Betway team, and we're proud to have helped bring this new chapter for the brand to life,” Watson said.
