BetMGM Unveils New Features, Promotions for Football Season

Jori Negin-Shecter - Contributor at Covers.com
Jori Negin-Shecter • News Editor 5+ years betting experience
Updated: Sep 11, 2026 , 10:16 AM ET • 4 min read

The rollout includes injury protection, enhanced pricing, expanded Cash Out capabilities, new customer rewards, and more.

Photo By - BetMGM.

BetMGM has added a slate of new features and promotions as the new football season kicks off.

Key Takeaways

  • BetMGM is launching BetDefense, Legendary Thursdays, Odds Flash, and Ultimate Teams for the football season.

  • New features include first-quarter injury protection on eligible player props, expanded Cash Out, and premium spread pricing.

  • Eligible new users can receive up to $1,500 in bonus bets if their initial wager doesn't win.

The new lineup is focused on improving the betting experience, adding new promotions, and giving customers more ways to engage with BetMGM.

"Our goal is simple: to give our players everything they need to make the most of football season," said Adam Greenblatt, BetMGM's chief executive officer. "Bettors want more than just a place to make a wager. They want great pricing, memorable experiences, meaningful rewards and opportunities to stay connected to the action all season. It all happens here at BetMGM."

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What's on tap

Among the most notable additions is BetDefense, which provides first-quarter injury protection on eligible NFL player prop wagers. If a player is sidelined by an injury during the opening quarter, eligible bettors receive their stake back in cash.

BetMGM is also expanding its Cash Out capabilities, allowing customers to settle eligible wagers before the outcomes are determined. The new Odds Flash feature adds premium spread pricing on college football and NFL markets, with real-time notifications when odds move.

The sportsbook is also introducing Legendary Thursdays, which will offer exclusive bonuses and special odds tied to Thursday Night Football games.

Ultimate Teams gives eligible customers another way to interact with BetMGM during the football season. Players can log in Monday through Friday to reveal daily cards and potentially earn a share of a weekly $50,000 Bonus Bets jackpot.

BetMGM is also expanding its football-themed casino offerings, including 20 team-branded casino titles, depending on the customer's jurisdiction.

The BetMGM Rewards program will continue offering customers opportunities to redeem gameplay for travel, entertainment, hospitality, and other experiences. The recently launched Rewards Hub gives customers a way to track tier status, access promotions, and manage rewards across the BetMGM ecosystem.

Eligible new customers can receive up to $1,500 in bonus bets if their initial wager does not win. The offer is subject to eligibility requirements, and the bonus bets are non-withdrawable and expire after seven days.

New users can also use a BetMGM promo code to unlock up to $1,500 in bonus bets when placing a first wager.

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Jori Negin-Shecter - Covers
News Editor

Jori Negin-Shecter is a sports writer and podcast host, with previous work featured in publications including Sportsnet.ca, Yahoo Sports Canada, and the Nation Network. In addition to joining Covers in 2024 as a contributor, Jori also works as an Associate Producer on Sportsnet Central, and co-hosts the Bird's Eye View Podcast, a show focused on the Toronto Blue Jays.

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