bet365 has added highly coveted hardware to its collection thanks to lofty recognition from one of the UK’s leading research and analysis firms.
- bet365 has been named the UK’s best casino app in Eilers & Krejcik Gaming’s first-half 2026 product analysis.
- The recognition follows the launch of bet365’s “We Know Betting” brand platform, highlighting its focus on user experience and product innovation.
- Recent casino upgrades include Jackpot365, exclusive games, expanded rewards and improved navigation.
The online gaming operator has been awarded the title of the UK’s best casino app, per Eilers & Krejcik 1H26 Product Analysis testing.
The award comes on the heels of the brand's emerging “We Know Betting” brand platform, designed to “reinforce bet365’s deep-rooted expertise, authority, and genuine passion for the industry,” per bet365.
“Being named the UK’s best casino app is a tremendous honour and a testament to the hard work of our teams across the board,” Alex Sefton, global chief marketing officer at bet365, said in a release. “Backed by unrivalled industry expertise and a true understanding of what makes a phenomenal gaming experience, this award is just the start.”
The win marks a strong signal to the UK online casino player base as well, with the report noting bet365’s app stood out for its user experience, gaming variety and product innovation.
Uncover Cash, Free Spins or Golden Chips in our free-to-play game: 𝗗𝗮𝗶𝗹𝘆 𝗣𝗿𝗶𝘇𝗲 𝗠𝗮𝘁𝗰𝗵𝗲𝗿 Collect matching symbols to win fantastic prizes! T&Cs apply → https://t.co/Uv9eg3VTvn https://t.co/NPYMJ7rfRN
— bet365 Casino (@bet365Casino) October 6, 2026
Connecting with customers
It’s been a busy year for bet365, particularly on the casino front, with a continued push to refresh its offering by providing users with more choice and introducing a more intuitive user experience and navigation options.
Among the expanded experiences is the innovative Jackpot365, an industry-first progressive jackpot directly tied to the Sports betslip and select Casino content, with one recent customer turning £0.10 into £1.3 million.
That innovation, in conjunction with additional exclusive content and bet365 originals, as well as an enhanced rewards hub with more free-to-play options and a streamlined user experience, helped solidify bet365’s win.
“Being named the UK's Best Casino App, together with our latest advert, does exactly that, showing how years of experience shape a product built around its customers,” Lynn added. “That's what 'We Know Betting' is all about.”
