BetMGM Launches Friends-Themed Slot Featuring Iconic Cast

BetMGM has launched “Friends: The One With the Multi Drop,” a, online slot game featuring Ross, Rachel, and the gang, exclusively in NJ and Michigan.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Jul 11, 2025 • 09:15 ET • 2 min read
Photo By - BetMGM

BetMGM has launched the new "Friends: The One With the Multi Drop" slot through its partnership with Atlantic Digital. The 6x5 slot will let players spin the reels and hit symbols featuring all the friends from the hit sitcom: Ross, Rachel, Chandler, Monica, Joey, and Phoebe. 

Key Takeaways

  • BetMGM is launching "Friends: The One With the Multi Drop” on its online casino sites in New Jersey and Michigan.
  • UK-based Atlantic Digital developed the game, the first online casino game based on the popular US sitcom.
  • The slot is the latest collaboration between BetMGM and Atlantic Digital, which has already produced games like "Cheers" and "Star Trek: The Next Generation."

The slot is available at BetMGM’s New Jersey online casinos and BetMGM Casino in Michigan. It includes the multi-drop feature, letting multipliers reach up to 200x during the free spins round. You can count those multipliers with a Central Perk-style counter on the side of the screen. The maximum win from the medium- to high-volatility slot is 5,000x. 

The game's symbols and design will be familiar to fans of the beloved sitcom, which ran from 1994 to 2004. Along with the friends, symbols include references to the series, such as the couch from the Central Perk coffee shop, a turkey with sunglasses on, and a lobster. The background shows the Central Perk coffee shop.

The game also delivers audio from the show, including an instrumental version of the Rembrandts I’ll Be There for You as the background music. Certain wins will trigger iconic lines like “PIVOT,” “You’re my lobster,” and “How you doin’?”

“Friends is one of the most iconic and beloved television shows of all time. Bringing it to life in an interactive casino format has been both a privilege and a creative challenge," said Sam Hobcraft, CEO of Atlantic Digital. "Our mission is to merge world-class entertainment IP with innovative gameplay, and Friends: 'The One With the Multi Drop'™, is a perfect example of that. We’re thrilled to partner with BetMGM to deliver this exclusive experience to players in the US."

BetMGM continues championing IP-based casino games

The new Friends slot is just one of several online casino games supplied by BetMGM, which center on well-known intellectual properties. Through its agreements with Atlantic Digital, BetMGM has released several similar games, including an online slot based around another popular US sitcom, Cheers. 

Other games from Atlantic Digital include Ace Ventura, The Godfather, and Star Trek: The Next Generation.

However, BetMGM’s interest in IP casino games extends beyond its partnership with Atlantic Games. The online casino announced in January a partnership with Fremantle, allowing it to provide content related to popular US TV shows like Family Feud and The Price is Right

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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