Banff National Park the Most Instagrammed Place in Canada

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James Bisson - Editor-in-Chief at Covers.com
James Bisson • Editor-in-Chief
Dec 26, 2025 • 22:58 ET • 4 min read
Banff National Park.
Photo By - Imagn Images.

Canada is blessed with some of the most stunning natural beauty in existence – and in the Instagram era, that means tens of millions of picture-perfect posts.

Residents and visitors alike have a bevy of aesthetically stunning options at their disposal, from national park wonders to mountain backdrops to a majestic free-standing tower nestled in the middle of downtown Toronto

Here's a look at the most popular Canadian locations in terms of Instagram posts and hashtags:


Key Takeaways

📸 Banff National Park is the champion of Instagrammed locations in Canada, drawing in a whopping 5.2 million posts (and counting).

📸 Western Canada dominates the top of the list, with Alberta and British Columbia occupying six of the top 10 spots.

📸 Ontario's wildly popular Niagara region pulls double duty, placing two separate locations inside the top five.

📸 Consolidation is everything, with only four provinces represented across the entire top 20.


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The Most Instagrammed Places in Canada

(Post counts accurate as of Dec. 27/25)

Rank Location Province Posts (Approx.)
1 Banff National Park Alberta 5.2M
2 Niagara Falls Ontario 5.17M
3 Jasper National Park Alberta 4.22M
4 Glacier National Park British Columbia 2.2M
5 Niagara‑on‑the‑Lake Ontario 1.86M
6 CN Tower Ontario 1.86M
7 The University of British Columbia British Columbia 1.43M
8 Canadian Rockies Alberta 1.41M
9 Scotiabank Arena Ontario 1.28M
10 Lake Louise Alberta 1.23M
11 University of Toronto Ontario 1.18M
12 Blue Mountain Village Ontario 1.08M
13 Tofino British Columbia 983K
14 Granville Island British Columbia 881K
15 Mont‑Tremblant Quebec 844K
16 Stanley Park British Columbia 828.7K
17 Western University Ontario 816K
18 Gastown British Columbia 815.4K
19 Ripley’s Aquarium Ontario 805K
20 Old Montreal (Vieux-Montréal) Quebec 743.6K

1. Banff National Park

📊 Instagram Stats
Rank: #1
Estimated Posts: 5.2M
Popular Hashtags: #banff, #banffnationalpark

🌟 Why It’s So Photogenic
Banff combines turquoise lakes, rugged mountain peaks, and wildlife-rich valleys, creating postcard-ready views in every season.

🎯 Popular shots

  • Lake Louise shoreline
  • Moraine Lake overlook
  • Banff Avenue framed by Mount Rundle

📝 Fun fact
Banff is Canada’s oldest national park, established in 1885.


2. Niagara Falls

📊 Instagram Stats
Rank: #2
Estimated Posts: 5.17M
Popular Hashtags: #niagarafalls, #niagarafallscanada

🌟 Why It’s So Photogenic
The scale and constant motion of the falls create dramatic visuals, especially when paired with mist, rainbows, and night lighting.

🎯 Popular shots

  • Horseshoe Falls from the Canadian side
  • Skylon Tower viewpoints
  • Illuminated falls after dark

📝 Fun fact
Niagara Falls processes more water per minute than any other waterfall in North America.


3. Jasper National Park

📊 Instagram Stats
Rank: #3
Estimated Posts: 4.22M
Popular Hashtags: #jaspernationalpark, #jasper

🌟 Why It’s So Photogenic
Jasper’s wide-open wilderness, dark skies, and glacier-fed lakes offer expansive, unspoiled landscapes.

🎯 Popular shots

  • Maligne Canyon
  • Spirit Island on Maligne Lake
  • Athabasca Glacier

📝 Fun fact
Jasper is the largest national park in the Canadian Rockies.


4. Glacier National Park

📊 Instagram Stats
Rank: #4
Estimated Posts: 2.2M
Popular Hashtags: #glaciernationalpark, #glacierpark

🌟 Why It’s So Photogenic
Steep peaks, alpine meadows, and dramatic passes make this park especially striking along the Trans-Canada Highway.

🎯 Popular shots

  • Rogers Pass
  • Mountain tunnels and snowsheds
  • High-alpine hiking trails

📝 Fun fact
The park is named for the glaciers that once covered much of the region.


5. Niagara-on-the-Lake

📊 Instagram Stats
Rank: #5
Estimated Posts: 1.86M
Popular Hashtags: #niagaraonthelake, #notl

🌟 Why It’s So Photogenic
Historic streets, vineyards, and Lake Ontario views give the town a polished, storybook feel.

🎯 Popular shots

  • Heritage buildings downtown
  • Waterfront at sunset
  • Winery landscapes

📝 Fun fact
Niagara-on-the-Lake was the first capital of Upper Canada.


6. CN Tower

📊 Instagram Stats
Rank: #6
Estimated Posts: 1.86M
Popular Hashtags: #cntower

🌟 Why It’s So Photogenic
Its height and central location make the tower a defining feature of Toronto’s skyline from nearly every angle.

🎯 Popular shots

  • Skyline views from the waterfront
  • Glass floor interior shots
  • Sunset silhouettes

📝 Fun fact
The CN Tower was the world’s tallest free-standing structure for more than 30 years.


7. University of British Columbia

📊 Instagram Stats
Rank: #7
Estimated Posts: 1.43M
Popular Hashtags: #ubc, #universityofbritishcolumbia

🌟 Why It’s So Photogenic
UBC’s campus blends ocean views, forested trails, and mountain backdrops in a single setting.

🎯 Popular shots

  • Main Mall during cherry blossom season
  • Rose Garden ocean views
  • Wreck Beach access trails

📝 Fun fact
The Vancouver campus sits on a peninsula bordered by ocean on three sides.


8. Canadian Rockies

📊 Instagram Stats
Rank: #8
Estimated Posts: 1.41M
Popular Hashtags: #canadianrockies

🌟 Why It’s So Photogenic
Sharp peaks, glacial lakes, and scenic highways create some of the most recognizable landscapes in Canada.

🎯 Popular shots

  • Icefields Parkway
  • Emerald and turquoise lakes
  • Snow-capped mountain ranges

📝 Fun fact
The Canadian Rockies span British Columbia and Alberta across several national parks.


9. Scotiabank Arena

📊 Instagram Stats
Rank: #9
Estimated Posts: 1.28M
Popular Hashtags: #scotiabankarena

🌟 Why It’s So Photogenic
Large crowds, concert lighting, and championship moments make the arena a frequent backdrop for event photography.

🎯 Popular shots

  • Game-night crowds
  • Concert stage setups
  • Jurassic Park fan scenes

📝 Fun fact
The arena is home to both the Toronto Maple Leafs and Toronto Raptors.


10. Lake Louise

📊 Instagram Stats
Rank: #10
Estimated Posts: 1.23M
Popular Hashtags: #lakelouise

🌟 Why It’s So Photogenic
The lake’s vivid turquoise colour and surrounding peaks create one of Canada’s most iconic natural scenes.

🎯 Popular shots

  • Lakeshore reflections
  • Canoes on the water
  • Fairmont Chateau Lake Louise

📝 Fun fact
The lake’s colour comes from glacial rock flour suspended in the water.


11. University of Toronto

📊 Instagram Stats
Rank: #11
Estimated Posts: 1.18M
Popular Hashtags: #uoft, #universityoftoronto

🌟 Why It’s So Photogenic
Historic stone buildings set against a dense urban skyline give the campus a distinctive visual contrast.

🎯 Popular shots

  • University College
  • King’s College Circle
  • Trinity College courtyards

📝 Fun fact
U of T’s architecture spans more than a century of design styles.


12. Blue Mountain Village

📊 Instagram Stats
Rank: #12
Estimated Posts: 1..08M
Popular Hashtags: #bluemountain, #bluemountainvillage, #bluemountainresort

Pedestrian-only streets, seasonal decor, and mountain views make the village visually dynamic year-round.

🎯 Popular shots

  • Village plaza
  • Ski slopes in winter
  • Autumn foliage views

📝 Fun fact
Blue Mountain is Ontario’s largest ski resort.


13. Tofino

📊 Instagram Stats
Rank: #13
Estimated Posts: 983K
Popular Hashtags: #tofino, #tofinobc

🌟 Why It’s So Photogenic
Wild beaches, old-growth rainforest, and dramatic coastal weather define Tofino’s visual identity.

🎯 Popular shots

  • Chesterman Beach
  • Surfing scenes
  • Pacific sunsets

📝 Fun fact
Tofino is located on the western edge of Vancouver Island.


14. Granville Island

📊 Instagram Stats
Rank: #14
Estimated Posts: 881K
Popular Hashtags: #granvilleisland

🌟 Why It’s So Photogenic
Colourful markets, waterfront views, and public art create a lively, urban atmosphere.

🎯 Popular shots

  • Public Market stalls
  • False Creek marina
  • Street performances

📝 Fun fact
Granville Island was once an industrial manufacturing zone.


15. Mont-Tremblant

📊 Instagram Stats
Rank: #15
Estimated Posts: 844K
Popular Hashtags: #monttremblant, #tremblant, #monttremblantvillage

🌟 Why It’s So Photogenic
The pedestrian village and surrounding mountains offer strong seasonal visuals, especially in fall and winter.

🎯 Popular shots

  • Colourful village buildings
  • Chairlift views
  • Autumn foliage

📝 Fun fact
Mont-Tremblant is one of Eastern Canada’s most popular ski destinations.


16. Stanley Park

📊 Instagram Stats
Rank: #16
Estimated Posts: 828.7M
Popular Hashtags: #stanleypark, #stanleyparkvancouver

🌟 Why It’s So Photogenic
Ocean views, forested trails, and city backdrops combine within a single urban park.

🎯 Popular shots

  • Seawall paths
  • Totem poles
  • Vancouver skyline views

📝 Fun fact
Stanley Park is larger than New York City’s Central Park.


17. Western University

📊 Instagram Stats
Rank: #17
Estimated Posts: 816K
Popular Hashtags: #westernu, #westernuniversity, #uwo

🌟 Why It’s So Photogenic
Consistent architecture and tree-lined pathways give the campus a cohesive, traditional look.

🎯 Popular shots

  • University College hill
  • Fall foliage scenes
  • Thames River views

📝 Fun fact
Western’s campus is often cited as one of the most visually unified in Canada.


18. Gastown

📊 Instagram Stats
Rank: #18
Estimated Posts: 815.4K
Popular Hashtags: #gastown, #gastownvancouver

🌟 Why It’s So Photogenic
Cobblestone streets and historic brick buildings contrast with modern Vancouver surroundings.

🎯 Popular shots

  • Steam Clock
  • Water Street architecture
  • Nighttime street scenes

📝 Fun fact
Gastown is Vancouver’s oldest neighbourhood.


19. Ripley's Aquarium

📊 Instagram Stats
Rank: #19
Estimated Posts: 805K
Popular Hashtags: #ripleysaquarium, #ripleysaquariumofcanada

🌟 Why It’s So Photogenic
Glass tunnels and large tanks create immersive underwater visuals.

🎯 Popular shots

  • Shark tunnel
  • Jellyfish displays
  • Touch pools

📝 Fun fact
The aquarium is located at the base of the CN Tower.


20. Old Montreal (Vieux-Montreal)

📊 Instagram Stats
Rank: #20
Estimated Posts: 743.6K
Popular Hashtags: #lakelouise

🌟 Why It’s So Photogenic
Cobblestone streets, historic facades, and riverfront views give the area a European feel.

🎯 Popular shots

  • Notre-Dame Basilica
  • Old Port waterfront
  • Historic streetscapes

📝 Fun fact
Old Montreal dates back to the 17th century.

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James Bisson
Editor-in-Chief

James Bisson is the Editor-in-Chief at Covers. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail.

His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles, and dozens of other sportsbook-related content articles.

A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His biggest professional highlight: Covering Canada's first Olympic gold medal on home soil – and interviewing Bret Hart. Twice.

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