Michigan hosts 12 legal sports betting apps and over 20 retail sports betting locations as of 2026.
Michigan sports betting revenue
Michigan sports betting began in March 2020 with retail betting, and online betting began in January 2021. The Wolverine State generated $5.51 billion in total sports betting handle 2024.
Michigan's sports betting handle and revenue rebounded in October.
Below is an outline of Michigan's sports betting figures over the years:
Michigan annual data
| Year 📅 | Handle 💵 | Gross revenue 💰 | Hold % (average) |
|---|---|---|---|
| 2025 | $4,977,589,290 | $595,718,596 | 12.0% |
| 2024 | $5,511,011,495 | $470,207,013 | 8.5% |
| 2023 | $4,810,903,876 | $434,348,364 | 9% |
| 2022 | $4,814,088,970 | $102,861,549 | 8.70% |
Michigan 2025 monthly data
| Month 📅 | Handle 💵 | Gross revenue 💰 | Hold % (average) |
|---|---|---|---|
| Jan | $574,628,173 | $85,557,585 | 14.9% |
| Feb | $388,079,419 | $46,806,623 | 12.1% |
| Mar | $487,163,310 | $33,541,028 | 6.9% |
| Apr | $426,993,695 | $42,958,990 | 10.1% |
| May | $395,296,513 | $51,245,146 | 13.0% |
| June | $309,922,493 | $45,289,022 | 14.6% |
| July | $288,488,355 | $35,116,688 | 12.2% |
| Aug | $345,619,334 | $50,506,004 | 14.6% |
| Sept | $524,349,161 | $43,585,798 | 8.3% |
| Oct | $605,918,347 | $73,811,263 | 12.1% |
| Nov | $631,130,490 | $87,300,449 | 13.8% |
Michigan 2024 monthly data
| Month 📅 | Handle 💵 | Gross revenue 💰 | Hold % (average) |
|---|---|---|---|
| Jan | $601,585,141.96 | $48,177,009.93 | 8.0% |
| Feb | $415,816,758.02 | $30,356,706.15 | 7.3% |
| Mar | $497,622,751.78 | $43,527,826.37 | 8.7% |
| Apr | $414,426,338.78 | $43,437,159.91 | 10.5% |
| May | $354,836,011.08 | $42,756,600.72 | 12% |
| June | $285,170,265.64 | $31,796,589.16 | 11.2% |
| July | $256,764,456.83 | $29,021,451.65 | 11.3% |
| Aug | $289,680,650.91 | $29,051,667.75 | 10.0% |
| Sept | $523,776,649.63 | $59,200,302.87 | 11.3% |
| Oct | $582,611,718.16 | $32,205,079.35 | 5.5% |
| Nov | $671,219,906.82 | $60,193,676.92 | 9.0% |
| Dec | $617,500,845.32 | $20,482,942.63 | 3.3% |
Michigan 2023 monthly data
| Month 📅 | Handle 💵 | Gross revenue 💰 | Hold % (average) |
|---|---|---|---|
| Jan | $490,904,821.86 | $33,747,273.81 | 6.90% |
| Feb | $357,161,200.04 | $23,117,567.68 | 6.50% |
| Mar | $421,666,037.47 | $45,996,708.49 | 10.90% |
| Apr | $338,127,853.37 | $36,410,054.48 | 10.8% |
| May | $305,275,755.22 | $36,098,429.94 | 11.8% |
| June | $235,996,766.67 | $17,911,450.04 | 7.6% |
| July | $208,808,122.69 | $22,977,240.86 | 11.0% |
| Aug | $228,495,763.37 | $23,475,314.44 | 10.3% |
| Sept | $475,772,390.52 | $45,561,286.91 | 9.6% |
| Oct | $551,127,023.95 | $46,127,684.95 | 8.4% |
| Nov | $584,142,442.95 | $37,016,055.06 | 6.3% |
| Dec | $613,425,698.69 | $65,909,298.04 | 10.7% |
Michigan 2022 monthly data
| Month 📅 | Handle 💵 | Gross revenue 💰 | Hold % (average) |
|---|---|---|---|
| Jan | $532,681,709.53 | $36,608,568.69 | 6.90% |
| Feb | $423,768,381.19 | $21,630,857.34 | 5.10% |
| Mar | $477,967,947.33 | $32,404,414.76 | 6.80% |
| Apr | $396,009,818.83 | $32,608,464.62 | 8.20% |
| May | $356,130,390.13 | $35,913,103.32 | 10.10% |
| Jun | $292,389,429.46 | $15,813,098.06 | 5.40% |
| Jul | $224,966,256.41 | $22,874,717.92 | 10.20% |
| Aug | $229,797,476.03 | $24,655,179.46 | 10.70% |
| Sep | $383,102,602.15 | $50,409,621.42 | 13.20% |
| Oct | $504,336,506.99 | $51,324,375.60 | 10.20% |
| Nov | $498,118,042.63 | $42,709,152.34 | 8.60% |
| Dec | $494,820,409.40 | $50,437,156.02 | 10.20% |
Michigan sports betting at a glance
- Launch date: March 2020
- Regulator: Michigan Gaming Control Board (MGCB)
- Latest reported month: September 2025
- Lifetime handle: $22,986,755,487
- Lifetime revenue: $2,096,605,696
- Last updated: December 24, 2025
Note: Michigan reports sports betting revenue on a monthly basis. Figures below reflect combined online and retail wagering unless otherwise specified by the regulator.
About sports betting revenue in Michigan
Michigan legalized sports betting in December 2019, with in-person wagering launching at Detroit casinos and tribal gaming facilities in March 2020. The state’s online and mobile sports betting market followed in January 2021, operating under the oversight of the Michigan Gaming Control Board.
Michigan’s framework is built around a hybrid commercial-tribal model. Both Detroit’s commercial casinos and federally recognized tribal casinos are authorized to offer retail sportsbooks, while online and mobile wagering is conducted through platform providers partnered with licensed casino operators. This structure has produced one of the most competitive and expansive mobile betting markets in the U.S.
The Michigan Gaming Control Board releases detailed monthly reports outlining statewide sports betting handle, gross sports betting revenue, and tax contributions. These reports combine online and retail performance and serve as the authoritative source for evaluating the health and trajectory of Michigan’s sports betting industry.
Because Michigan’s market blends widespread tribal participation with a deeply competitive mobile ecosystem – and operates within a regulatory structure that differs meaningfully from single-model states – its sports betting figures are best analyzed within the context of Michigan’s own regulatory and market dynamics rather than through direct, one-to-one comparisons alone.
How to read revenue numbers
- Handle represents the total amount wagered by bettors during the month.
- Revenue reflects sportsbook winnings after payouts, before expenses.
- Hold is calculated as revenue divided by handle, expressed as a percentage.
Monthly revenue can fluctuate significantly due to seasonality, betting mix, and the outcomes of major sporting events.
Michigan sports teams to bet on
While cheering for your hometown Michigan teams, whether professional or collegiate, is expected, be sure to do your due diligence before placing any wagers. We encourage all sports bettors to conduct thorough research before wagering any amount on your favorite teams. Be sure to brush up on the basics of sports betting with our how to bet guides.
Michigan sports betting law
Here's a brief overview of Michigan's sports betting legal landscape in 2026:
- The Michigan Gaming Control Board regulates all online and retail sports betting in Michigan.
- You must be at least 21 years old to bet on sports in Michigan.
- There are 12 legal Michigan betting sites accepting sports wagers in 2026.
- Retail and online sports betting operators are taxed at 8.4% of "adjusted gross sports betting receipts."
- Betting on politics, esports, or amateur athletes under the age of 18 is illegal in Michigan.
- College sports betting (in-state included) is permitted.
Covers and credibility
We have had our finger on the pulse of the sports betting industry for more than 25 years. The sports betting revenue figures and statistics found here have been personally reviewed, verified, and fact-checked to ensure their validity.
News outlets turn to Covers for our earned reputation as a trusted and authoritative source of sports betting information. These are among the notable publications and media outlets that have referenced Covers.com and our industry experts.
More industry resources
As states continue to authorize legal sports betting — now 38 states plus DC, consult these informational websites for additional information on the sports betting industry:
- American Gaming Association (AGA): Organization dedicated to advancing the gambling industry's interests by promoting, educating, and advocating for responsible gambling.
- Professional and Amateur Sports Protection Act (PASPA): Supreme Court of the United States ruling.
- National Council on Problem Gambling: Those seeking help for a gambling problem can call 1-800-GAMBLER toll-free, 24/7.
Related sports betting revenue coverage
U.S. Sports Betting Revenue Tracker
Monthly Sports Betting Revenue by State: Arizona | Arkansas | Colorado | Connecticut | DC | Illinois | Indiana | Iowa | Kansas | Kentucky | Louisiana | Maine | Maryland | Massachusetts | Michigan | Missouri | Nevada | New Hampshire | New Jersey | New York | North Carolina | Ohio | Oregon | Pennsylvania | Rhode Island | Tennessee | Vermont | Virginia | West Virginia | Wyoming
Sports betting revenue tracker FAQ
The sports that generate the most sports betting revenue can vary depending on factors such as the sport's popularity, the betting market's size, and the timing and frequency of significant events. Football stands as the most popular sport for betting in the United States, with the NFL generating the highest revenue. The Super Bowl alone is one of the world's most-watched and bet-on sporting events. Basketball is also a popular sport for betting, particularly in the United States where the NBA lays claim to the top basketball league in the world.
Sports betting revenue varies greatly depending on the region, market, and size of the industry. However, in many jurisdictions, sports betting can generate significant revenue and contribute to the overall economy. Compared to other industries, sports betting revenue may not be as significant. For example, in 2020, the global video game industry was estimated to generate over $159 billion in revenue. Meanwhile, the global film industry was estimated to generate over $100 billion in revenue in 2020.
The popularity of select sports events cannot be overlooked, with the Super Bowl and World Cup among the largest betting events in the globe. Betting odds and lines also greatly impact the amount of revenue generated by sports betting. Other factors include technological advancements, including the live streaming of events.
The future of sports betting revenue hinges on additional markets legalizing sports betting, via mobile betting, land-based, or a combination of both. An uptick in legal U.S. markets will trigger increased revenues, while new bet trends including same game parlays and in-game wagering, unlocks more opportunities for customers.
Online sports betting has significantly impacted sports betting revenue, notably in states where it is legal and regulated. The rise of online sports betting has facilitated the customer experience, allowing people to place bets remotely or in-person from the event itself, leading to increased revenue for sportsbooks. Betting site operators can also reach a much larger audience and customer-base. Overall customer convenience plays a large part in driving up sports betting revenue.
Gross revenue represents the total amount of money a sportsbook takes in from all customer bets, and it includes the total value of all bets placed, regardless of whether the bets won or lost. In other words, gross revenue is the total amount of money a sportsbook earns from its customers. Net revenue, conversely, is the amount of money a sportsbook earns after deducting all its operating expenses. This includes things like salaries, rent, marketing expenses, and other costs associated with running the sportsbook. Net revenue is the profit a sportsbook makes from its operations.
Major sports events including the Super Bowl and World Cup have a significant impact on sports betting revenue. These events garner a lot of attention from fans, which leads to increased betting activity and higher revenue for sportsbooks. The Super Bowl alone is the largest single-day betting event on the sporting calendar, which generates millions of dollars in revenue for sportsbooks.
Pages related to this topic
