Sports Betting Industry News for September 2026

Sports Betting Industry News for Sep. 2026

AGA Expects 1st NFL Season With Flat Growth Since Sports Betting Legalization

The $29.5-billion estimate for the 2026 NFL season represents a slight dip from the $30 billion estimated by the American Gaming Association in 2025.

Grant Mitchell - News Editor

Grant Mitchell

Sep 4, 2026 • 14:18 ET • 4 min read

Bettors Eye Big-Name Brands, Heavy Favorites in College Football Week 1

Brad Senkiw - Covers

Brad Senkiw

Sep 4, 2026 • 15:39 ET • 4 min read

Bettors Eye Big-Name Brands, Heavy Favorites in College Football Week 1

Brad Senkiw

Sep 4, 2026 • 15:39 ET • 4 min read

STX’s Springboard: Ontario iGaming Experience Fuels US Prediction Market Push

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Sep 4, 2026 • 14:21 ET • 5 min read

STX’s Springboard: Ontario iGaming Experience Fuels US Prediction Market Push

Geoff Zochodne

Sep 4, 2026 • 14:21 ET • 5 min read

Industry Must Reads

New York's Weekly Sports Betting Handle Surges Above $400M to End August

Brad Senkiw

Sep 4, 2026 • 17:01 ET • 4 min read

Bettors Eye Big-Name Brands, Heavy Favorites in College Football Week 1

Brad Senkiw

Sep 4, 2026 • 15:39 ET • 4 min read

STX’s Springboard: Ontario iGaming Experience Fuels US Prediction Market Push

Geoff Zochodne

Sep 4, 2026 • 14:21 ET • 5 min read

AGA Expects 1st NFL Season With Flat Growth Since Sports Betting Legalization

Grant Mitchell

Sep 4, 2026 • 14:18 ET • 4 min read

General Sports News

Bettors Eye Big-Name Brands, Heavy Favorites in College Football Week 1

Brad Senkiw - Covers

Brad Senkiw

Sep 4, 2026 • 15:39 ET • 4 min read

Bettors Eye Big-Name Brands, Heavy Favorites in College Football Week 1

Brad Senkiw

Sep 4, 2026 • 15:39 ET • 4 min read

AGA Expects 1st NFL Season With Flat Growth Since Sports Betting Legalization

Grant Mitchell - News Editor

Grant Mitchell

Sep 4, 2026 • 14:18 ET • 4 min read

AGA Expects 1st NFL Season With Flat Growth Since Sports Betting Legalization

Grant Mitchell

Sep 4, 2026 • 14:18 ET • 4 min read

NFL Bettors are Driven by Fandom, Prefer Live Action per New Study

Jori Negin-Shecter - Covers

Jori Negin-Shecter

Sep 4, 2026 • 10:59 ET • 4 min read

NFL Bettors are Driven by Fandom, Prefer Live Action per New Study

Jori Negin-Shecter

Sep 4, 2026 • 10:59 ET • 4 min read

NFL: 'Deeply Concerning' Problematic Markets Still Available at Prediction Sites

Grant Mitchell - News Editor

Grant Mitchell

Sep 4, 2026 • 10:27 ET • 4 min read

NFL: 'Deeply Concerning' Problematic Markets Still Available at Prediction Sites

Grant Mitchell

Sep 4, 2026 • 10:27 ET • 4 min read

Fanatics Upgrades Bet Protection, Offers New Products for Football Season

Brad Senkiw - Covers

Brad Senkiw

Sep 4, 2026 • 09:00 ET • 4 min read

Fanatics Upgrades Bet Protection, Offers New Products for Football Season

Brad Senkiw

Sep 4, 2026 • 09:00 ET • 4 min read

Lawmakers Request More Info After FanDuel’s 'Incomplete' Answers About VIP Program

Grant Mitchell - News Editor

Grant Mitchell

Sep 3, 2026 • 16:35 ET • 4 min read

Lawmakers Request More Info After FanDuel’s 'Incomplete' Answers About VIP Program

Grant Mitchell

Sep 3, 2026 • 16:35 ET • 4 min read

State News

Sweepstakes Casino Firm Backs Alabama Lawmakers' Campaigns

Ziv Chen

Ziv Chen

Sep 4, 2026 • 12:08 ET • 4 min read

Sweepstakes Casino Firm Backs Alabama Lawmakers' Campaigns

Ziv Chen

Sep 4, 2026 • 12:08 ET • 4 min read

Ohio Sports Betting Spikes During World Cup, Operators Improve in July

Brad Senkiw - Covers

Brad Senkiw

Sep 2, 2026 • 12:28 ET • 4 min read

Ohio Sports Betting Spikes During World Cup, Operators Improve in July

Brad Senkiw

Sep 2, 2026 • 12:28 ET • 4 min read

New Jersey Seeks Supreme Court Review of Sports Prediction Market Case

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Sep 2, 2026 • 11:55 ET • 3 min read

New Jersey Seeks Supreme Court Review of Sports Prediction Market Case

Geoff Zochodne

Sep 2, 2026 • 11:55 ET • 3 min read

Other States Seize on Nevada’s Prediction Market Triumph

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Sep 1, 2026 • 09:50 ET • 3 min read

Other States Seize on Nevada’s Prediction Market Triumph

Geoff Zochodne

Sep 1, 2026 • 09:50 ET • 3 min read

Connecticut Sues Kalshi, Seeks to Ban Sports Event Contracts

Brad Senkiw - Covers

Brad Senkiw

Aug 27, 2026 • 13:03 ET • 4 min read

Connecticut Sues Kalshi, Seeks to Ban Sports Event Contracts

Brad Senkiw

Aug 27, 2026 • 13:03 ET • 4 min read

World Cup Gives Illinois Rare Wagering, Handle Boost in June

Brad Senkiw - Covers

Brad Senkiw

Aug 25, 2026 • 11:11 ET • 4 min read

World Cup Gives Illinois Rare Wagering, Handle Boost in June

Brad Senkiw

Aug 25, 2026 • 11:11 ET • 4 min read

iGaming News

Sweepstakes Casino Firm Backs Alabama Lawmakers' Campaigns

Ziv Chen

Ziv Chen

Sep 4, 2026 • 12:08 ET • 4 min read

Sweepstakes Casino Firm Backs Alabama Lawmakers' Campaigns

Ziv Chen

Sep 4, 2026 • 12:08 ET • 4 min read

Fanatics Launches App to Merge Sportsbook, iGaming, Prediction Market Products

Brad Senkiw - Covers

Brad Senkiw

Sep 2, 2026 • 15:01 ET • 4 min read

Fanatics Launches App to Merge Sportsbook, iGaming, Prediction Market Products

Brad Senkiw

Sep 2, 2026 • 15:01 ET • 4 min read

BetRivers Expands Alberta Presence With Exclusive Gateway Casinos Partnership

Grant Mitchell - News Editor

Grant Mitchell

Aug 26, 2026 • 11:39 ET • 4 min read

BetRivers Expands Alberta Presence With Exclusive Gateway Casinos Partnership

Grant Mitchell

Aug 26, 2026 • 11:39 ET • 4 min read

Expert Contributors

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne, Senior News Analyst

geoff.zochodne@l1.com

Ryan Butler - Covers

Ryan Butler, Senior News Analyst

ryan.butler@l1.com

Michael McClymont - Senior News Editor at Covers.com

Michael McClymont, Senior News Editor

michael.mcclymont@l1.com

James Bisson

James Bisson, Head of Content, Betting

james.bisson@l1.com

Brad Senkiw - Covers

Brad Senkiw, News Editor

editorial@covers.com

Amy Calistri - Covers.com

Amy Calistri, News Editor

editorial@covers.com

Jori Negin-Shecter - Covers

Jori Negin-Shecter, News Editor

editorial@covers.com

Ziv Chen

Ziv Chen, News Editor

editorial@covers.com

Grant Mitchell - News Editor

Grant Mitchell, News Editor

editorial@covers.com

Industry Resources

Legal Betting States Legal Betting Provinces Betting Revenue Tracker Best Sports Bettors by State Betting Incidents Tracker

All Industry news

New York's Weekly Sports Betting Handle Surges Above $400M to End August

Brad Senkiw

Sep 4, 2026 • 17:01 ET

Bettors Eye Big-Name Brands, Heavy Favorites in College Football Week 1

Brad Senkiw

Sep 4, 2026 • 15:39 ET

STX’s Springboard: Ontario iGaming Experience Fuels US Prediction Market Push

Geoff Zochodne

Sep 4, 2026 • 14:21 ET

AGA Expects 1st NFL Season With Flat Growth Since Sports Betting Legalization

Grant Mitchell

Sep 4, 2026 • 14:18 ET

NFL Bettors are Driven by Fandom, Prefer Live Action per New Study

Jori Negin-Shecter

Sep 4, 2026 • 10:59 ET

NFL: 'Deeply Concerning' Problematic Markets Still Available at Prediction Sites

Grant Mitchell

Sep 4, 2026 • 10:27 ET

Fanatics Upgrades Bet Protection, Offers New Products for Football Season

Brad Senkiw

Sep 4, 2026 • 09:00 ET

Lawmakers Request More Info After FanDuel’s 'Incomplete' Answers About VIP Program

Grant Mitchell

Sep 3, 2026 • 16:35 ET

Louisiana Laying Foundation for Fixed-Odds Horse Racing via Online Sportsbooks

Geoff Zochodne

Sep 3, 2026 • 15:30 ET

Missouri AG: Prediction Markets Should Follow Same Rules as Sportsbooks

Ziv Chen

Sep 3, 2026 • 13:08 ET

NCAA Clears Cincinnati of Wrongdoing in Sorsby Betting Scandal

Grant Mitchell

Sep 3, 2026 • 11:44 ET

Should Sportsbooks Be Offering Aaron Donald to Win Comeback POY?

Brad Senkiw

Sep 3, 2026 • 09:17 ET

Show more Industry News

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