Caesars opened two new sportsbooks last week, tapping reliable Nevada and New Jersey markets.
Key Takeaways
- Caesars Entertainment opened new sportsbooks in Las Vegas, Nevada and in Oceanport, New Jersey last week.
- Virgin Hotel Las Vegas had been without a sportsbook since Betfred vacated the U.S. market earlier this year.
- Monmouth Park gets a big upgrade with its new stand-alone sportsbook.
While online sportsbooks and prediction markets continue to face regulatory uncertainty, the retail sports betting market is still providing stable opportunities for sportsbooks.
Monmouth Park was the scene of New Jersey’s first legal sports bet back in 2018. Back then, the horse track’s sportsbook was modest in scale. That can’t be said of its newest sportsbook.
Caesars Entertainment launched its new stand-alone sportsbook on Nov. 21 adjacent to Monmouth Park.
Dan Shapiro, Senior Vice President and Chief Development Officer at Caesars Digital was there to celebrate the launch.
Enjoying Covers content? Add us as a preferred source on your Google account“It’s fitting to open this cutting-edge venue at Monmouth Park, where legal sports betting in New Jersey first launched, and add to its rich history. With this investment we are proud to continue to support horse-racing in the Garden State,” Shapiro said. “We expect that the new integrated sports-wagering experience will draw new fans from the Jersey Shore and beyond.”
Lights out
The new state-of-the-art sportsbook features 16,000 indoor and outdoor sports viewing space, wall-to-wall video, more that 25 kiosks, a center bar, and a Shake Shack restaurant. But Monmouth isn’t the only venue getting a new sportsbook.
When Betfred exited the U.S. market, it left the Virgin Hotels Las Vegas without a sportsbook. In September, the casino resort announced it had partnered with Caesars Entertainment’s William Hill brand to fill the void, pending regulatory approval.
William Hill’s sportsbook officially debuted on Nov. 20, just in time for the Formula 1’s Las Vegas Grand Prix. The new sportsbook offers eight kiosks available 24/7. Additionally, guests will be able to sign-up for mobile sports betting via William Hill’s Nevada Sports app. Through the app, users can place a wide range of bets, including prop bets and parlays. Users can also livestream sporting events directly on the app.
William Hill’s ribbon cutting was attended by representatives from William Hill, Caesars Entertainment and Cliff Atkinson, President of Virgin Hotels Las Vegas.
“We are ecstatic to welcome our new sportsbook partnership to Virgin Hotels Las Vegas, and we are so grateful to work with the outstanding team at William Hill,” Atkinson said. “This opening represents an exciting new phase for our property as we expand our betting experiences ahead of the major sporting events set to arrive in our city.”
Earlier this month, DraftKings and FanDuel withdrew their Nevada gambling license applications, primarily to pursue prediction markets. William Hill, however, continues to embrace expansion in the Silver State.
