NBA team, the Orlando Magic, has named Hard Rock Bet its official sportsbook in a new multiyear partnership that will begin with the upcoming 2025–26 season. The agreement includes significant in-arena branding at the Kia Center, including signage on the new jumbotron and branded basket padding during non-nationally televised games.
Key Takeaways
- Hard Rock Bet has become the official sportsbook of the Orlando Magic
- Deal includes in-arena branding and social media content
- Partnership starts with the 2025-26 NBA season
Hard Rock Bet says the partnership will enhance fan experiences in the arena and online. Magic fans will have access to exclusive content, theme night promotions, and special offers through the Hard Rock Bet Magic Club and the Hard Rock Bet app.
As the only legal sportsbook operating in Florida, Hard Rock Bet has expanded its presence across the state, following partnerships with the NFL’s Tampa Bay Buccaneers and the NBA’s Miami Heat.
“It’s enhancing the fan experience. And that’s at all games at the Kia Center, but certainly on the road as well. And they’ve proven to do a great job at some of the other team partnerships that they have,” said Senior Vice President of Global Partnerships at Orlando Magic, J.T. McWalters.
Tesla redeemed for nearly 5 million points in Hard Rock Bet rewards program
Meanwhile, Hard Rock Bet was in the news for a different reason when a player from Boca Raton redeemed nearly 5 million Hard Rock Bet Unity Points for a Tesla Model Y.
Emilio, a frequent user of Hard Rock Bet and Seminole casino properties, claimed the prize in the app’s online Reward Store, which had been unredeemed for nearly two years. According to reports, he later gifted the Tesla to his wife.
According to Hard Rock Bet, Unity Points are accrued through online and in-person play and can be redeemed for various real-world items. Hard Rock Bet executive Matt Primeaux said the company hopes this was the first of many high-value redemptions.
Mario Lopez joins Hard Rock Games as social casino ambassador
Over in Hard Rock’s Casino division, Hard Rock Games has recently named actor and TV personality Mario Lopez as the face of its new social casino campaign. Lopez will promote Hard Rock Jackpot Planet, a free-to-play app offering what Hard Rock Games describes as Vegas-style slots and digital rewards.
“Mario Lopez is the ultimate embodiment of the Hard Rock spirit - charismatic, energetic, and deeply connected to entertainment and culture. His passion for the Hard Rock brand and natural ability to engage audiences make him the perfect partner for Jackpot Planet and our ‘Spin Like a Star’ campaign,” said Daniel Kajouie, managing director of Hard Rock Games.
According to Hard Rock Games, the campaign will span television, print, digital, and in-game content.
“I’m excited to bring that same fun and energy to players everywhere and help make their experience as awesome as the brand itself,” Lopez said.
