Hard Rock Games, a leader in social casino gaming, announced Thursday it signed actor Mario Lopez as a brand ambassador for its Hard Rock Jackpot Planet.
Key Takeaways
- Lopez will star in a campaign series that will be shown on television, in print, during games, and on other platforms.
- Hard Rock Games’ portfolio includes puzzles, slot machines, and table games.
- Online customers can accrue rewards through a universal tier system.
Hard Rock Jackpot Planet, which launched earlier this summer, incorporates Las Vegas-style slot machines with entertainment and Hard Rock’s rewards program.
Users can participate in slot machine gaming, complete missions, link up with friends, and accrue tokens.
“I’ve always been a huge fan of Hard Rock, so joining Hard Rock Games and being part of Jackpot Planet just feels like a perfect fit,” Lopez said in an announcement confirming the partnership. “I’m excited to bring that same fun and energy to players everywhere and help make their experience as awesome as the brand itself.”
The Spin Like A Star campaign will soon showcase Lopez as a brand ambassador across television, print, digital, and in-game platforms.
“Mario Lopez is the ultimate embodiment of the Hard Rock spirit - charismatic, energetic, and deeply connected to entertainment and culture,” said Daniel Kajouie, managing director of Hard Rock Games. “His passion for the Hard Rock brand and natural ability to engage audiences make him the perfect partner for Jackpot Planet and our ‘Spin Like a Star’ campaign.
“We’re excited to have Mario on board to help us bring the thrill of our social games to fans everywhere.”
Racking up rewards
Hard Rock Games develops and operates Hard Rock Digital’s free-to-play online and mobile gaming experiences.
The company’s catalog includes puzzles, table games, and slot machines.
Rewards unlocked on the social casino platform are integrated into Unity by Hard Rock, a global loyalty program that ensures customers can receive and utilize Tier Credits at hotels, casinos, restaurants, stores, and more locations worldwide.
Every $1 spent on virtual items in select Hard Rock Games will result in a customer receiving one Tier Credit. The more credits a customer accrues, the higher they will ascend in the Unity program’s tier-based system.
Points can be used to upgrade room stays at hotels, win concert tickets, or play more games online.
Hard Rock Games’ reach
Hard Rock Digital said in the announcement it is the “exclusive Hard Rock International vehicle” for interactive gaming and sports betting and the primary supporter of Florida sports betting offered through a partnership with the Seminole Tribe.
Hard Rock Games is available in more than 100 countries. American customers must be at least 21 to participate.
