Jake Paul's Betr Earns Ohio License for Online Sports Betting

The latest approvals mean Ohio regulators have now approved 16 operators of online sportsbooks to date, including FanDuel and DraftKings. Legal sports betting will start in the Buckeye State on January 1.

Nov 16, 2022 • 12:29 ET • 2 min read
Jake Paul Betr
Photo By - USA TODAY Sports

Regulators have approved the latest batch of licenses for online sports wagering in Ohio, including a permit for the micro-betting firm co-founded by social media star and boxer Jake Paul.  

The Ohio Casino Control Commission met on Wednesday to consider approving licenses for retail sportsbooks and online sports betting sites

One of the licenses approved by regulators was a five-year mobile management services provider permit for Betr Holdings Inc., the "micro-betting focused sports betting company" created by Paul and Simplebet founder Joey Levy.

Levy was in attendance at Wednesday's meeting and said he was confident that if Betr was awarded a license, it would play a "meaningful role" in the state's sports-betting market by providing a different kind of experience for players.

One difference will be related to responsible gaming, as Betr won't allow deposits with credit cards and will subject players between the ages of 21 and 25 to limits on their wagering.

Betr has yet to launch a real-money betting operation in a state, but it is laying the groundwork to do so in several, including Ohio.

"We plan on becoming a market leader in the U.S. and are excited by the possibility of beginning our journey in the great state of Ohio," said Levy, who is also Betr's CEO.

A growing library of books

The license will allow Betr to conduct online sports betting on behalf of its “proprietor” partner, which is the Pro Football Hall of Fame Village in Canton. The village has already been conditionally approved for a mobile sports wagering license, although no legal sports betting can begin in Ohio until Jan. 1, 2023, the state's universal start date.

Also approved for online sports betting licenses on Wednesday were merchandise company Fanatics, which aims to build an iGaming business and is in line to run retail sportsbooks for the Cleveland Guardians and the Columbus Blue Jackets, as well as the owner of betPARX.

The latest approvals mean Ohio regulators have now given the nod to 16 operators of online sportsbooks to date, including FanDuel, DraftKings, and Caesars

Ohio’s sports-betting law initially allows for up to 25 online sports betting licenses to be awarded to proprietors, such as casinos and professional sports teams, which can partner with up to two mobile management services providers, such as Betr, BetMGM, and BetRivers.

There are 40 proprietor licenses available for brick-and-mortar sportsbooks in Ohio as well, in addition to more than a thousand businesses that could host lottery-linked sports-betting kiosks.

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