New York Racing Team has announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by J.J. Yeley for two of the upcoming NASCAR Cup Series’ races: the Cracker Barrel 400 at Nashville Superspeedway on Sunday, June 1 (7 p.m. ET, Prime Video) and the NASCAR Cup Series Championship Race at Phoenix Raceway on Sunday, Nov. 2 (NBC).
Key Takeaways
- Fanatics Sportsbook partners with New York Racing Team's J.J. Yeley
- Sportsbook logo will be adorned on the outside of car (sides, roof)
- Will be showcased in two races: June 1 and Nov. 2
With all eyes focused on Sunday's Indianapolis 500, one sportsbook made news on the NASCAR front Wednesday.
J.J. Yeley's car will be outfitted in the company's Lava Red and black paint scheme, with the Fanatics Sportsbook logo on the roof and both sides of the car.
Top 10 finish?
Currently on Fanatics Sportsbook, Yeley is at +800 to have a Top 10 Finish in Nashville.
They will also have new exclusive customer offers for the Nashville and Phoenix races, along with unique Yeley specials and live betting markets on both race days.
“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway," said Selena Kalvaria, CMO of Fanatics Betting and Gaming in a news announcement.
Yeley is currently ranked 39th (9 points) in the NASCAR Cup Series. He has finished 37th, 35th, 38th, and 32nd in his last four previous starts, with the last coming in the NASCAR Cup Series at Talladega on April 27.
