High Roller Technologies, operator of the online casino brands High Roller and Fruta, is preparing to enter the U.S. prediction markets space. The move follows the recent increase in the segment's popularity and is part of a broader effort to diversify the company's product portfolio and revenue mix.
Key Takeaways
- High Roller Technologies detailed plans to launch a U.S. prediction markets product alongside multiple strategic partnerships.
- It comes as High Roller previously partnered with Crypto.com to start its predictions initiative.
- The company also completed a $25 million registered direct offering and accepted a $1 million strategic investment.
The company linked the move to a series of financing and commercial activities aimed at supporting the development, distribution, and market entry of an event-based predictions product. On Jan. 14, the operator announced a partnership with derivatives exchange group Crypto.com to facilitate its prediction market launch.
High Roller also characterized the move as an expansion of its traditional online casino operations, with a focus on scaling its reach and adoption via partnerships.
Following this, on Jan. 21, High Roller closed a registered direct offering of 1,892,506 shares of common stock at $13.21 per share, raising about $25 million in gross proceeds. Separately, the company secured a $1 million strategic investment from Saratoga Casino Holdings LLC, which represented Saratoga's first entry into the online gaming space.
Enjoying Covers content? Add us as a preferred source on your Google account“We’re planning a next-generation event-based predictions product with Crypto.com that we believe can significantly expand our addressable market and diversify our revenue profile. With our recently completed $25 million financing, High Roller is well-positioned and well-capitalized to invest in product development, customer acquisition, and go-to-market execution as we prepare for launch. We have already announced several relationships to rapidly ramp this new product and we’re moving quickly to establish awareness and adoption,” said Seth Young, Ceo of High Roller Technologies.
MLS formalizes prediction market partnership with Polymarket
As gaming companies and media houses explore the use of prediction markets, Major League Soccer (MLS) has adopted a strategy to incorporate similar concepts through a commercial agreement with Polymarket.
The deal granted Polymarket official partner status across several of the league's top competitions in the U.S., including MLS league play, the MLS All-Star Game, MLS Cup, and the Leagues Cup. It also names Polymarket as the league's exclusive prediction market partner.
Under the deal, Polymarket has been granted Authorized Gaming Operator status. This allows it to operate markets related to MLS competitions under an approved framework that meets regulated sports betting standards.
The agreement permitted the use of official league branding and intellectual property while establishing controls around how league-related markets were created, presented, and monitored. MLS said the structure was designed to preserve competitive integrity while enabling new forms of digital interaction.
League officials described it as part of an effort to explore new formats for engaging with their data-driven fan base. Prediction markets are seen as an addition to broadcasts, statistics, and social media, rather than a replacement for existing forms of coverage.
