Hard Rock Digital inked a fresh agreement with Bragg Gaming Group to commission the provider to create a portfolio of Hard Rock Bet Casino brand exclusive online casino games.
This is a further expansion of Bragg's already established deal with Hard Rock Digital, which incorporates proprietary content from Bragg's in-house development studios, including Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, as well as content from Bragg's broader group of partner studios.
Key takeaways
- The partnership will see Bragg Gaming develop exclusive casino games for Hard Rock Digital.
- The deal is an extension of the already established partnership between the two.
- Bragg Gaming is setting its focus on U.S. growth.
The agreement is intended to grow Bragg Gaming's footprint in the U.S. iGaming space. The in-house-developed games will be launched in New Jersey initially, and the agreement also sets the stage for future launches in additional states.
Bragg Gaming, in a statement, revealed the move will bring a substantial boost to U.S. growth, making it the group’s fastest-growing market in 2025. Bragg also announced a partnership with U.S. casino operator Caesars Entertainment in the new year, becoming its official technology provider.
The expansion comes as Bragg gathers strategic momentum. The company recently hired Scott Milford as Executive VP, Group Content, which confirms Bragg is positioning itself to become a worldwide leader in generating online casino content.
He brings over 25 years of gaming experience from his previous leadership roles at Aristocrat Leisure Limited, Konami Group, and Aruze Gaming. His experience in innovation and running a studio will aid Bragg's future expansion, particularly in regulated North American jurisdictions.
Hard Rock Digital continues gaming expansion
The rollout follows a previous content partnership Hard Rock Digital signed with Games Global last May. Under the partnership, Games Global launched Hard Rock Splash 'n Spin Link&Win, a Hard Rock-branded slot game available to Hard Rock Bet customers in New Jersey. Aurum Signature Studios, part of Games Global's network of developers, created it.
Hard Rock Splash 'n Spin Link&Win features the Link&Win mechanism, triggered when the reels stop with six bonus symbols in a round. Players get three initial respins, and every additional bonus or jackpot symbol in the feature resets the counter to three.
There's also a Free Spins Wheel triggered by a Bonus Wheel and three scattered symbols, which can be triggered when a player fills up a bonus meter. Together, they provide a possibility for a win as much as 10,000 times the original stake.
Bragg's deepening relationship with Hard Rock Digital indicates a broader industry trend for operators to differentiate through branded and bespoke content. By gaining exclusive content rights, Hard Rock Bet can create customer loyalty and extend playing time in highly competitive state-regulated environments.
