Hard Rock Digital Signs Content Agreement with Bragg Gaming

Hard Rock Digital inked a fresh agreement with Bragg Gaming Group to commission the iGaming provider to create a portfolio of Hard Rock Bet Casino brand exclusive online casino games.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Jun 14, 2025 • 09:00 ET • 4 min read
Photo By - Imagn Images.

Hard Rock Digital inked a fresh agreement with Bragg Gaming Group to commission the provider to create a portfolio of Hard Rock Bet Casino brand exclusive online casino games. 

This is a further expansion of Bragg's already established deal with Hard Rock Digital, which incorporates proprietary content from Bragg's in-house development studios, including Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, as well as content from Bragg's broader group of partner studios. 

Key takeaways

  • The partnership will see Bragg Gaming develop exclusive casino games for Hard Rock Digital.
  • The deal is an extension of the already established partnership between the two.
  • Bragg Gaming is setting its focus on U.S. growth.

The agreement is intended to grow Bragg Gaming's footprint in the U.S. iGaming space. The in-house-developed games will be launched in New Jersey initially, and the agreement also sets the stage for future launches in additional states.

Bragg Gaming, in a statement, revealed the move will bring a substantial boost to U.S. growth, making it the group’s fastest-growing market in 2025. Bragg also announced a partnership with U.S. casino operator Caesars Entertainment in the new year, becoming its official technology provider.

The expansion comes as Bragg gathers strategic momentum. The company recently hired Scott Milford as Executive VP, Group Content, which confirms Bragg is positioning itself to become a worldwide leader in generating online casino content.

He brings over 25 years of gaming experience from his previous leadership roles at Aristocrat Leisure Limited, Konami Group, and Aruze Gaming. His experience in innovation and running a studio will aid Bragg's future expansion, particularly in regulated North American jurisdictions. 

Hard Rock Digital continues gaming expansion 

The rollout follows a previous content partnership Hard Rock Digital signed with Games Global last May. Under the partnership, Games Global launched Hard Rock Splash 'n Spin Link&Win, a Hard Rock-branded slot game available to Hard Rock Bet customers in New Jersey. Aurum Signature Studios, part of Games Global's network of developers, created it.

Hard Rock Splash 'n Spin Link&Win features the Link&Win mechanism, triggered when the reels stop with six bonus symbols in a round. Players get three initial respins, and every additional bonus or jackpot symbol in the feature resets the counter to three.

There's also a Free Spins Wheel triggered by a Bonus Wheel and three scattered symbols, which can be triggered when a player fills up a bonus meter. Together, they provide a possibility for a win as much as 10,000 times the original stake.

Bragg's deepening relationship with Hard Rock Digital indicates a broader industry trend for operators to differentiate through branded and bespoke content. By gaining exclusive content rights, Hard Rock Bet can create customer loyalty and extend playing time in highly competitive state-regulated environments. 

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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